Jumat, 19 Januari 2024

[Urgent Update] Essential Email Sender Requirements

Hey Funnel Hacker,

In the ever-evolving world of email marketing, staying ahead of the curve is not just beneficial; it's crucial. We're here to guide you through the new 2024 email sender requirements mandated by giants like Google and Yahoo. As ClickFunnels users, your understanding and compliance with these changes are key to your funnel's success.

The New Email Sender Requirements: What You Need to Know

DMARC: The Gatekeeper of Email Security

DMARC (Domain-based Message Authentication, Reporting, and Conformance) has transformed from an option to a necessity. Think of DMARC as a vigilant guard for your emails, ensuring only legitimate emails reach your audience. Without DMARC, your emails risk falling into oblivion, unseen by your customers.

SPF: Sender Policy Framework

SPF prevents spammers from sending unauthorized messages that appear to be from your domain. 

The Importance of These Changes for Marketers
  • Trust and Deliverability: Adhering to these standards is like earning a badge of trust, significantly boosting the likelihood that your emails will be opened and engaged with.
  • Brand Protection: Neglecting these requirements can seriously harm your brand's reputation and credibility.
  • Avoiding the Spam Folder: Compliance is your ticket out of the spam folder, a place where emails go unnoticed and unopened.
The Consequences of Non-Compliance

Ignoring these changes is akin to hindering your own progress:
  • Blocked Emails: Non-compliance could lead to your emails being entirely blocked.
  • Residence in Spam-ville: The spam folder is an undesirable destination for your emails.
  • Sender Reputation Damage: This can be a lasting and challenging issue to resolve.
Action Steps for ClickFunnels 2.0 Users

As a ClickFunnels user, we made it easy for you to be compliant in a few simple steps inside the app. 
For a full walk-through tutorial on how to do this, check out the video below:
There is a full help article here. 

Stay Vigilant with Monitoring

Regularly monitor your spam rates using tools like Google's Postmaster. This will help you stay compliant and avoid potential issues.

These updates from Google and Yahoo aren't just obstacles; they're opportunities to refine and elevate your email marketing strategies. With ClickFunnels 2.0, let these standards guide you towards remarkable success in 2024 and beyond.

-The ClickFunnels Team
Not sure the best way to get started?  Follow these simple steps to hit the ground running.

Step #1 - Get The Funnel Books:
Step #2 - Get The Funnel Software: 
Step #3 - Online Training To Ignite Your Funnel:
Step #4 - Connect With The Community: 
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