(#42) Your personality type, how to hack your competitors, and much more…

Trivia question: Which company had the first-ever TV commercial?

TRIVIA QUESTION Which company had the first-ever TV commercial? The answer is at the bottom of the newsletter! By The ClickFunnels Team January 8, 2024 Welcome back Funnel Hacker! There was a lot of buzz over Pedro Adao's Challenge Masterclass on Thursday. If you didn't get the chance to watch it and add his challenge funnel to your business, check it out below. If, for some reason, that link doesn't work, you can also watch the masterclass and get the funnel here.  Get that added to your ClickFunnels account, hear the gold Pedro has to share, and then let's dive into some gold we've found for you over the weekend… WHAT YOU'RE ABOUT TO DISCOVER IN THE NEXT 8 MINUTES The power of the Enneagram How to funnel hack your competitors John Forti's Golden Mic Method for success Two Comma Club winners and how to copy their success Endless content and marketing ideas with quirky holidays HOW TO HARNESS THE POWER OF THE ENNEAGRAM In business, understanding people (whether that's customers, team members, or yourself) is key to success.  One tool that can give you a wealth of information in a short amount of time is the Enneagram Personality Test.  The Enneagram categorizes personalities into nine distinct types, uncovering a person's core motivations, fears, and potential growth paths. A survey of entrepreneurs revealed that over 60% found the Enneagram to be a more effective tool in understanding team dynamics compared to traditional personality tests like Myers-Briggs. Which isn't surprising when you hear that businesses that implemented Enneagram training saw a 20% increase in team productivity. Here's an overview of the nine Enneagram types and the benefits of understanding them: Type One: The Reformer Characteristics: Principled, purposeful, self-controlled, and perfectionistic. Benefit: Ones can bring a strong sense of right and wrong to a team, striving for improvement and integrity. Type Two: The Helper Characteristics: Generous, demonstrative, people-pleasing, and possessive. Benefit: Twos contribute to team morale by nurturing positive relationships and attending to others' needs. Type Three: The Achiever Characteristics: Success-oriented, adaptable, excelling, driven, and image-conscious. Benefit: Threes can motivate teams towards goals and achievements, often serving as a driving force. Type Four: The Individualist Characteristics: Expressive, dramatic, self-absorbed, and temperamental. Benefit: Fours bring creativity and depth to a team, encouraging authenticity and emotional expression. Type Five: The Investigator Characteristics: Perceptive, innovative, secretive, and isolated. Benefit: Fives offer insightful, analytical perspectives and can be powerful problem solvers. Type Six: The Loyalist Characteristics: Engaging, responsible, anxious, and suspicious. Benefit: Sixes bring loyalty and commitment to a team, often serving as a stabilizing force. Type Seven: The Enthusiast Characteristics: Spontaneous, versatile, acquisitive, and scattered. Benefit: Sevens contribute to team innovation and can boost morale with their optimism and adventurous spirit. Type Eight: The Challenger Characteristics: Self-confident, decisive, willful, and confrontational. Benefit: Eights bring a sense of control and protectiveness, often taking on leadership roles in teams. Type Nine: The Peacemaker Characteristics: Receptive, reassuring, complacent, and resigned. Benefit: Nines are adept at mediating conflicts and promoting harmony within a team. Knowing your Enneagram can help you maximize a variety of different strengths and blindspots.  For example, a Type 8 leader (The Challenger), known for their assertiveness, might learn to balance their approach with empathy to better connect with a Type 4 employee (The Individualist), who values emotional authenticity. Understanding the diverse Enneagram types can also assist in tailoring marketing and customer service approaches to resonate with different personality types. Boutique retail businesses have done just this, using the Enneagram to train sales staff in recognizing and adapting to different customer types, enhancing the shopping experience and customer service. What personality type do you think you are? If you'd like to understand your core personality traits, motivations, and fears and how they influence your relationships and decisions, check out the free Enneagram class by Russell's understand.me here or by clicking on the video below: Find out exactly what personality type you are, your natural strengths and motivations, and see how easy it is for you to take your business and relationships to the next level. HOW TO FUNNEL HACK YOUR COMPETITORS Dominating your market requires more than just a high-converting funnel; you need a deep understanding of your competitors.  By knowing your competitors, you'll have a clear understanding of what funnels working for them, what direction they're heading, and the different offers they're making to your customers. Here are 6 steps to uncover deep insights about your competitors that you can hack for your own funnels: Step 1: Identify Your Competitors Differentiate between direct and indirect competitors in the digital funnel space.  Direct competitors are those offering similar services or products targeting your audience.  Indirect competitors might offer different services but still vying for the same online attention or customer budget. Step 2: Gather Digital Intelligence Utilize tools like SEMrush, Similarweb or Ahrefs to analyze competitors' online presence.  Study their website traffic, SEO strategies, and backlink profiles. This research can provide insights into their digital marketing strategies and funnel performance. Social media platforms also offer a treasure trove of data. You can analyze their engagement rates, content strategy, and customer interactions for insights into their marketing tactics, audience reception, and common complaints. Step 3: Conduct a SWOT Analysis Assess the Strengths, Weaknesses, Opportunities, and Threats of your competitors, especially regarding their funnel strategies.  This analysis will help you identify where they excel in conversions or where there might be gaps you can exploit. Step 4: Analyze Funnel Strategies and Content Study your competitors' funnel designs and content. Are they using webinars, eBooks, quizzes, or other lead magnets? How is their messaging, are they using long-form or short-form landing pages? Do they utilize video or mostly text? Step 5: Evaluate Customer Journey and User Experience Map out the customer journey of your competitor's funnels.  What bumps and upsells do they offer? Do they have one-time purchases or trials?  Also, assess the user experience. Is it smooth and intuitive, or complex and confusing? How is their onboarding? Step 6: Pricing and Offers Compare your competitors' pricing strategies and special offers. Are they providing more value at a lower price point? Or is their strategy to position themselves as a premium option?  With these steps, you'll be able to gather insights that your competitors have likely spent thousands or even millions of dollars to gather.  If, however, you would prefer a Russell-trained funnel builder to do all of this for you and build you a funnel that your customers can't resist, head over to the Funnel Builder Marketplace and chat with a few of the experts on hand. They are some of the best funnel builders in the world, and you can have them build something for you today!  Click the image above or this link here to be connected with the perfect funnel builder for you and your business. IN CASE YOU MISSED IT - HERE'S WHAT HAPPENED LAST WEEK Learn The Golden Mic Method for success with Josh Forti on the ClickFunnels Radio Podcast In this episode of ClickFunnels Radio, Laura and Chris were joined by entrepreneur and podcast host Josh Forti. With over $20 million in revenue, 10 million+ followers on Instagram, and  1.5 million+ podcast downloads, Josh shares his revolutionary "Golden Mic Method" for attracting high-ticket clients from a podcast. If you'd like Josh's expert insights, watch the episode here or tune in on Spotify or Apple Podcasts. Ben and Susan shared recent 2CC winners and insights on how you can copy their success on FHTV If you're looking for some rocket fuel to help drive you to the Two Comma Club this year, this episode of Funnel Hacker TV is for you. Get all of the insights and inspiration here. QUIRKY HOLIDAYS FOR CONTENT AND MARKETING We found a story last week about content creators who leverage lesser-known holidays or quirky observances (e.g., National Donut Day on the first Friday of June) by creating themed promotions or content. How cool is that? This would certainly add some personality to your content, drive interest from your audience, and give you reasons to run promotions or set deadlines. Here are 5 holidays you can take advantage of: 1. International Pillow Fight Day (First Saturday in April) 2. International Dance Day (April 29) 3. Star Wars Day (May 4) 4. No Dirty Dishes Day (May 18)  5. Typewriter Day (June 23) Tie this in with the strategies Russell teaches you in Traffic Secrets, and expect to see a big boost in your comments, likes, shares, and leads! If you haven't got your copy of Traffic Secrets yet, remember it's free here. While you're there, check out what Rachel Pederson says about it! TRIVIA ANSWER Bulova, a watch company, had the first-ever TV commercial in 1941, right before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies. The ad was just 10 seconds long and cost only $9. That wraps up today's newsletter! Join us back here on Thursday when we dissect one of the first-ever viral ads, give you two free funnel templates, and much more… Have a great week, -ClickFunnels Team Not sure the best way to get started?  Follow these simple steps to hit the ground running. Step #1 - Get The Funnel Books: DotComSecrets  |  Expert Secrets  |  Traffic Secrets  The Linchpin  Step #2 - Get The Funnel Software:  ClickFunnels  |  Voomly Cloud  | GERU Step #3 - Online Training To Ignite Your Funnel:  Your First Funnel Challenge  |  Magnetic Marketing Challenge OFA | PLR Funnels Step #4 - Connect With The Community:  FunnelHacker Facebook Official Facebook Group Funnel Hacking LIVE (Annual Event) Facebook  |  Instagram  |  YouTube  |  Twitter © Etison LLC  By reading this, you agree to all of the following: You understand this to be an expression of opinions and not professional advice. 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