(#44) 5 new ClickFunnels features, Meta ads, and much more…

Trivia question: What is the most expensive commercial ever made?

TRIVIA QUESTION What is the most expensive commercial ever made? The answer is at the bottom of the newsletter! By The ClickFunnels Team January 15, 2024 Hey Funnel Hacker, Did you hear the news?  Russell has completely revamped his YouTube page! Over 1500 videos have already been delisted to usher in a new direction for the channel. He's going to be releasing brand new content, not just sharing the secrets to success but the secrets to achieving considerable fulfilment on your journey. Check out the new channel above, subscribe so you're notified when new content is released, and then let's go through all the gold we've found for you over the past few days… WHAT YOU'RE ABOUT TO DISCOVER IN THE NEXT 8 MINUTES The top 5 new ClickFunnels 2.0 features The 90/10 rule for creating raving fans and driving more business John Assaraf's guide to rewiring your brain for success 2CC winner Ausi Kimmons's guide to scaling high-ticket offers using low-ticket funnels 3 Meta ads you need to scale your business 5 NEW CLICKFUNNELS 2.0 FEATURES FROM 2023 YOU NEED TO KNOW ABOUT 2023 was monumental here at ClickFunnels, particularly with the groundbreaking advancements in ClickFunnels 2.0.  To highlight these significant developments, Tim Pitzenburger has curated a list of his top 5 new features that you need to know about. Here they are: 5. Store Funnels: ClickFunnels 2.0 now includes store funnels that make it easy to set up a shopping cart-style store for physical products. This feature offers all the necessary tools, features, and automation for marketing, selling, shipping, and fulfilling orders in one place. Find out more about Store Funnels here. 4. Countdown Funnels: With ClickFunnels 2.0, you can create countdown funnels to entice potential buyers. This feature helps to turn interest into immediate action by adding urgency to your offers. Find out more about Countdown Funnels here. 3. Communities: ClickFunnels enables the building of engaging and active communities. It simplifies creating membership sites, fostering growth and meaningful connections among your audience. See how you implement a community in ClickFunnels here. 2. API and Webhooks: The platform's API and webhooks allow for the integration of various software solutions into one cohesive system. This feature allows seamless communication between different software tools and triggers real-time data based on specific events. See exactly how to utilize these here. 1. Smart Checkout: At the top of the list is the Smart Checkout feature. It streamlines the checkout process, enhancing the customer experience with one-click checkouts, upgrade/downgrade options, one-time offers, and more. It also provides customization options to match the checkout form with your brand and site design. Find out how to implement Smart Checkouts here. If you're not on ClickFunnels 2.0 but want to use these powerful new features, you can trial 2.0 completely free here. Or, if you start a trial through the One Funnel Away Challenge, Russell will guide you step-by-step to creating a high-converting funnel and an offer your audience cannot resist, AND you'll get 30 days to trial 2.0. Click here to start the One Funnel Away Challenge, or watch the video for more information. THE 90/10 RULE TO ENHANCE YOUR BUSINESS SUCCESS Could focusing most of your energy on only a tiny portion of your customers lead to improvements in many areas of your business? Although not widely discussed, the 90/10 Rule means dedicating 90% of your energy and resources to your top 10% of customers. It seems contradictory, but by focusing on nurturing your highest-value clients, you'll be amazed at the ripple effect this has on your overall success and growth. Consider these examples: A luxury car dealership provides its elite customers with unparalleled after-sales service. This drives brand loyalty and repeat business. An exclusive fashion boutique offers personalized styling sessions for their top customers. These customers feel valued and eager to return. A high-end restaurant goes the extra mile to cater to their regular customers' preferences. This builds a strong emotional connection that keeps them coming back. A popstar hosts impromptu events at their home for their biggest fans. This creates fans who would travel the world just to support them and their next project. These businesses use the 90/10 Rule to create a dedicated customer base that drives growth. This is in contrast to many business owners and entrepreneurs who make the mistake of trying to please everyone, spreading their resources too thin.  By shifting your focus to the top 10%, you can create raving fans who not only continue to do business with you but also tell others about you, generating invaluable word-of-mouth marketing. What could you do for your highest-value clients?  Find out what they would truly appreciate, and tailor your approach to meet their unique needs and desires.  By going above and beyond to delight these customers, you'll set yourself apart from your competitors. If you're wondering what that is at ClickFunnels… The Inner Circle was specifically created so Russell could personally work with you one-on-one in your business to help you double your traffic, conversions, and sales over the next 12 months. That's why members keep coming back again and again. And, for a limited time, the Inner Circle has been re-opened! So, if you would like Russell to work with you on your business, be sure to apply here while it's still available or click the video above to find out more… IN CASE YOU MISSED IT - HERE'S WHAT HAPPENED LAST WEEK Rewiring Your Brain For Success: Mindset Strategies with John Assaraf on the ClickFunnels Radio Podcast In this episode of ClickFunnels Radio, the hosts interview John Assaraf, a renowned mindset and small business growth expert. John has built multiple multi-million dollar companies, written bestselling books, and appeared in movies alongside influential figures like Richard Branson and The Dalai Lama. If you'd like John's tips on how to rewire your brain for success, watch the episode here or tune in on Spotify or Apple Podcasts. Ben and Susan discussed how to scale high ticket offers using low ticket funnels with 2CC Winner Ausi Kimmons Watch now to discover exactly how Two Comma Club Winner Ausi Kimmons scales high-ticket offers using low-ticket funnels! Plus, hear all of the recent news and highlights from across the ClickFunnels world! Check out the replay here. TOP TIP FROM A FUNNEL HACKER If you're looking to improve or scale your ad campaigns, this piece of gold from Hernan Vazquez is for you… Three Ad Types To Scale Your Meta Ad Campaigns Big Time "We've been running ads for coaches, consultants and information businesses for a long time. And we've realized that there are three types of ads: Type one: Bad ads. Type one: Good ads. Type one: Golden ads. The problem is that you don't really know which is which until you test them. After several years of running ads on Facebook/Meta, we've kind of developed a "nose" to know what will work and what won't… But that doesn't prevent us from having to test all the time. For example, with Dan Henry a couple of years ago we had a creative idea that I thought would do really well for one of his funnels… It was funny, creative and catchy. No way this could fail… We filmed, edited, launched, and spent money on it... aaaaand it flopped. At the same time, I tested this picture of him holding an art piece he's just bought... and that one ad went to make millions of dollars. Most of the ads that you launch are going to be Type One (Bad Ads).  I'd say close to 80%. If you launch 10 ads, only 1 or 2 will work well, so they'll become Type Two (Good Ads). These are the ads that perform within your metrics and allow you to spend more. You always want to have Type Two Ads "in the chamber", ready to go. Good ads have a "shelf life". They'll work for a while, and then they'll slowly go down in performance. This is normal. There's nothing wrong with your campaigns. It's just the way it is. Sometimes, however, you'll come across Type Three ads (Golden Ads), which are the ones you can run for a long time. Sometimes months, sometimes even years! We have this one client that the same video crushes for him. We just make small tweaks to this Golden Ad, and it's a multi-million dollar ad. BUT these ads are even rarer. Maybe 1% of all the ads we launch. Here's why I'm telling you this: If you really want to win at this Meta Ad game... and you want to scale BIG. You need to have a system to always be launching and testing creatives. At some point, your targeting will become easier and easier, but that's where the real game starts. Don't get lazy on this. It's the key to scale. This is also what separates amateurs from pros. Building a machine to always be testing new creatives, especially as you scale, is the missing piece of the puzzle. Hope this helps!" If you have any top tips that you would like to share, add them to the Facebook group here, and we'll add the best ones to the newsletter! TRIVIA ANSWER The most expensive commercial is Chanel's "The Film," directed by Baz Luhrmann and starring Nicole Kidman, costing over $33 million. Here it is: That's all we have time for today! Join us back here Thursday as we uncover a rarely shared marketing secret, drop some tips that will help boost your sales, and much more… Have a great week, -ClickFunnels Team Not sure the best way to get started?  Follow these simple steps to hit the ground running. 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