When you host a webinar, the first few minutes are crucial because this is when the majority of your audience will decide whether to stay or bounce.
Here are 5 quick tricks you can use in the lead up and beginning of your webinar that will raise your energy and have your audience excited to hear what you have to share:
1. The "I'm Excited" Method: The nerves and anxiety many people feel before hosting a webinar can cause them to lock up and limit their ability to share their message.
To greatly reduce this anxiety, according to a Harvard study, simply saying "I am excited" before your presentation can transform anxiety into positive energy, enhancing delivery and confidence.
In the study, participants who said these 3 words to themselves before performing the song 'Don't Stop Believin'' by Journey were more confident, relaxed, and scored better versus those who said, "I am calm".
2. The "Already a Fan" Trick: Now you're feeling less anxious, this next trick will open you up further and display friendly and warm body language:
To do that, simply imagine that the people who have tuned in to watch your webinar are some of your biggest fans. They love your work and have been talking about how great you are before the webinar started.
This will shift your mindset from trying to win them over to warmly communicating with fans.
3. Use an Ice Breaker: Now you're in the zone, it's time to get your audience comfortable and excited to watch your whole webinar.
The best way to do that is to start with an icebreaker. This can be something funny, a surprising fact, or a brief, relatable personal experience. This will help create an emotional connection with the audience (TED Talks often utilize this technique to make the speaker more relatable).
4. Tell Them What You'll Be Sharing: With people's attention spans getting shorter all the time, their willingness to hang around and find out if something is worth their while has all but gone.
As soon as you've landed your icebreaker, share exactly what you'll be covering in your webinar. This will immediately put your audience's mind at ease, knowing they're in the right place.
5. Use the Zeigarnik Effect: You're in the zone, they're warming to you, and they know what you're about to share. Now you have to get them to stick around to the end.
The Zeigarnik Effect suggests that uncompleted or interrupted tasks draw more of our attention than completed ones. So, start your presentation with an intriguing statement or question and promise to complete or answer it later. This will keep your audience engaged throughout.
Start your next webinar (or VSL) with these 5 tricks, and you'll see your conversions improve.
The next question is, what more could you need for a webinar that blows your attendees' minds?
The right content.
If you have $7 to spare, Russell will give you access to the perfect webinar training he gave to his high-level clients showing exactly how to use it to devastating effect.
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