TRIVIA QUESTIONWhat social media platform had the biggest percentage growth between 2022 to 2023?
The answer is hidden somewhere in the newsletter! Check your answer at the bottom. |
By The ClickFunnels Team January 22, 2024
Remember how we shared the Todd Brown and Jeff Walker masterclasses in newsletter 43?
Well, a lot of you reached out last week, letting us know that the button to install Todd's Product Scaling funnel was actually installing Jeff Walker's!
Thank you for bringing that to our attention, and just so you know, we've fixed it!
You can now install Todd's funnel into your account absolutely free here. Todd is a marketing and sales rockstar, so grab your copy of his funnel and then head back here because we've got some nuggets to attend to… WHAT YOU'RE ABOUT TO DISCOVER IN THE NEXT 8 MINUTES - The power of raw content
- How to overcome customers' fears of fake reviews
- How 2CC award winner Peter Pru built his business
- 2CC winner Andrea Olson's 3 steps to manufacturing your first product
- Which social media platform is most popular?
IS RAW CONTENT THE SECRET TO INCREDIBLE GROWTH IN 2024? While most businesses only produce well-polished, scripted, and picture-perfect content, is it possible that raw and authentic content could outshine even their most carefully crafted marketing campaigns?
If you're a new entrepreneur, building on a budget, or looking to stand out in a crowded market, this is for you…
What is Raw Content? Raw content is content created in its most authentic state. Rather than being planned and polished, raw content is genuine, honest, and often spontaneous.
What are the benefits vs carefully curated content? - Authenticity and trust: Raw content comes across as more genuine and authentic compared to polished content. This helps build trust with your audience.
- Faster to create: Since raw content requires minimal editing and polishing, it can be produced and published quickly. This allows for more timely and responsive content, which can be especially valuable in fast-evolving situations such as news or trending topics.
- More engaging: People often find raw content more engaging. Its unscripted and spontaneous nature can make it more interesting and compelling.
- It's cheaper: Without the need for extensive editing, professional filming, or graphic design, you can save money while still producing effective content.
- Humanizes your brand: Raw content can humanize a brand by showing the people behind it and their real experiences. This often creates a stronger emotional connection for those watching, reading, or listening.
- It differentiates you from your competitors: Most brands don't dare let people see behind the veil. Doing so can be a great way for you to stand out.
While curated and well-designed content should still form part of your content strategy, if you're a new entrepreneur, a solopreneur, or you're on a tight budget, raw content can help you grow your audience and your business very quickly.
If you're an established business, you could quite easily create a membership where your customers get access to a space where you share your raw thoughts, ideas, and expertise.
Here are a few pieces of raw content you can create: - Behind-the-Scenes Footage: Share insights into your work processes or company culture.
- Opinion posts: Share your opinion on standard information in your industry.
- Live Q&As: Answer questions and discuss industry-relevant topics.
- Real-Time Updates: Share updates about product launches, company news, or everyday business activities.
- Impromptu Interviews: Capture spontaneous conversations with team members or industry experts.
- Journal Entries: Share honest details of the things you have been working on that day.
One person who is dominating with raw content right now is Inner Circle member Edward Collins on his channel edwardcollins_upleveled.
His team send him videos from all over social media specific to his niche and then record him watching and responding to them.
This type of content has helped Edward generate a massive 2 million followers across social media platforms.
Whatever content you decide to create, remember to follow these 3 tips for producing effective raw content: 1. Plan ahead: While raw content is spontaneous, plan what types of raw content align best with your brand and audience.
2. Be authentic: You'll naturally want to be seen a certain way and avoid sharing information about failures and mistakes but keep trying to be as authentic as possible. Authenticity resonates more than curated narratives.
3. Engage with your audience: Monitor and respond to audience interactions. It will increase engagement and allow you to understand your audience at a very deep level.
Remember, normally, you would need a variety of different pieces of software to do all of this, but now with ClickFunnels 2.0, you can easily set up your funnels, your member's community, an active blog, and everything you need to take this to the next level.
If you're not using ClickFunnels 2.0 yet, you can try it free for 30 days when you join the One Funnel Away Challenge here.
That's more than enough time for you to have your whole ecosystem up and running and building a big community.
You also get all of this:  The video below will explain more: HOW TO OVERCOME CUSTOMERS' FEAR OF FAKE REVIEWS Bazaarvoice, a platform for user-generated content and social commerce solutions, recently released a study based on a survey of more than 8,000 global shoppers and more than 400 brands.
One of the key concerns found in the study was that of fake reviews.
With influencer marketing on the rise, customers are becoming increasingly aware that reviews aren't always what they seem.
Here are a few of their study highlights: - 75% of consumers are actively concerned that reviews are fake
- 70% trust customer reviews from 3rd party companies (Trustpilot, Google Reviews, etc)
- 63% use trusted online shopping platforms
- 58% will research your brand online
- 51% check for secure website indicators (e.g., SSL padlock symbol)
What can you do to ensure your customers trust you? - Go big on customer reviews: the more genuine reviews you can show your customers, the better. A testimonial wall is a very powerful form of proof. Videos are naturally more believable than plain text, but a mix of each works very well.
- Utilize 3rd parties: Ask your customers to leave you reviews on Google or Trustpilot. These are typically trusted more than reviews on your own site.
- Screenshot social media reviews: If you have reviews on social media channels, take screenshots of them and place them on your testimonial wall, as people will recognize the design and know is harder to fake.
- Build a funnel hub: A high majority of your potential customers are going to search your name and your product name in Google to see what comes up. A well-designed funnel hub shows visitors that you are a genuine business.
- Have a social media presence: Many people nowadays don't trust businesses unless they have a social media presence. This doesn't have to be a particular platform, just seeing that you're active goes a long way.
- Get media exposure: Make an effort to be interviewed on podcasts, newspapers, or even TV. Being featured on well-received platforms will go a long way to proving you're genuine.
Anything you can do to improve how much customers trust you is going to have a big impact on your sales.
While most of these activities are up to you to improve, there is one thing we can do for you…
Build you a beautifully designed Funnel Hub.
If you would like one of our Certified Funnel Builders to build you a funnel hub that ticks all the right boxes and boosts your presence online, take a look at all of the different options on our Funnel Builder Marketplace here. IN CASE YOU MISSED IT - HERE'S WHAT HAPPENED LAST WEEK
Webinars, YouTube, and the Turning Point: How Peter Pru Built His Empire on the ClickFunnels Radio Podcast |
| In this episode, Chris and Laura chat with Peter Pru, a successful entrepreneur who has built multiple seven and eight-figure businesses online, to discuss how Peter achieved big success (including multiple 2CC awards) |
If you'd like Peter's secrets on how to build a hugely successful business, watch the episode here or tune in on Spotify or Apple Podcasts. |
The Ambassadors hosted a live race to build an attractive Challenge sign-up page and upsell in under 60 minutes! |
| If you're looking to build a challenge funnel and don't know where to start, this is for you! The Ambassadors raced each other to see who could build the best challenge sign-up and upsell in under 60 minutes. Find out who won and hack their design here. |
Two Comma Club Winner Andrea Olson was live on Funnel Hacker TV sharing her 3 part method to crush manufacturing your very first product |
| Watch now to discover the secrets Two Comma Club Winner Andrea shares with new business owners to help them create their products and start selling fast. |
WHICH SOCIAL MEDIA PLATFORM IS THE MOST POPULAR? We've discussed different social media marketing options with you a lot recently…
Many Funnel Hackers do all of their marketing on Facebook, others and mostly YouTube, and many have started dominating TikTok.
But, if you're in a position where you're not sure which platform to focus on, or you're wondering which next to venture into, this data recently released by HubSpot should help: This data shows the percentage of US adults who use a particular platform.
Contrary to what many would have expected, Facebook (at least according to this data) still dominates and is actually more popular this year than last.
Despite YouTube Shorts becoming more popular, YouTube's popularity dropped slightly.
With TikTok growing 16% with US adults and LinkedIn growing 20%, it looks like they're solid bets if they fit your style of ads.
It will be interesting to see where Threads fits in (it was launched after the research had been completed).
TRIVIA ANSWER The social media platform with the biggest growth between 2022 to 2023 was BeReal, the photo-sharing app that allows users to post one photo per day to show their followers what they are doing in real time.
What do you think, is that a sign of things to come for BeReal, or has the buzz fazed out?
That's all we have time for today!
Join us back here Thursday as we uncover a rarely shared marketing secret, drop some tips that will help boost your sales, and much more…
Have a great week, |
Not sure the best way to get started? Follow these simple steps to hit the ground running.
Step #1 - Get The Funnel Books: Step #2 - Get The Funnel Software: Step #3 - Online Training To Ignite Your Funnel: Step #4 - Connect With The Community: |
By reading this, you agree to all of the following: You understand this to be an expression of opinions and not professional advice. You are solely responsible for the use of any content and hold Etison LLC and all members and affiliates harmless in any event or claim.
If you purchase anything through a link in this email, you should assume that we have an affiliate relationship with the company providing the product or service that you purchase, and that we will be paid in some way. We recommend that you do your own independent research before purchasing anything.
Copyright © 2018+ Etison LLC. All Rights Reserved.
Our mailing address is: 3443 W Bavaria Street, Eagle, ID, 83616
To make sure you keep getting these emails, please add us to your address book or whitelist us. If you don't want to receive any other emails, click on the unsubscribe link below. |
| Etison LLC
3443 W Bavaria St Eagle, ID 83616 Questions? Here's our Support and Terms
If you no longer wish to receive our emails, click the link below: Unsubscribe | | |
Tidak ada komentar:
Posting Komentar