(#41) Challenges masterclass, how to achieve your goals, and much more…

Trivia question: What was the first product ever sold on eBay?

TRIVIA QUESTION What was the first product ever sold on eBay? The answer is at the bottom of the newsletter! By The ClickFunnels Team January 4, 2024 Hey Funnel Hacker, We hope your 2024 has got off to a great start! If mastering copywriting is something that will help make those 2024 goals a reality, don't forget, on the 8th of January, Dan Kennedy's new 3-day challenge, "Write Like Dan Kennedy", is going live. This free challenge, hosted by Dan Henry, will show you exactly how to master the art of persuasive copy.  If you're interested in learning this skill from one of the best to ever do it, reserve your spot here and then let's dive into today's powerful nuggets… WHAT YOU'RE ABOUT TO DISCOVER IN THE NEXT 7 MINUTES... Pedro Adao's masterclass on challenges How to 10x the likelihood of you achieving your goals How funnel hackers reduce continuity program churn A high-converting quiz funnel to hack A proven Facebook ad strategy HOW TO FAST-TRACK YOUR WAY TO THE 2CC WITH CHALLENGES If 2024 is the year you get your first (or next) Two Comma Club award, Pedro Adao believes the #1 funnel to achieve this is a Challenge Funnel. To prove it, Pedro recently recorded a masterclass detailing his exact strategy, that you can start using today. And you can watch this masterclass for free here. In the masterclass, you will discover: The 3 types of challenge funnels you can start using today to grow and scale your business The secret to making your challenges highly effective How to fast-track your way to the 2-Comma Club and beyond by condensing the value ladder experience On top of that, you can also add Pedro's challenge funnel to your ClickFunnels account with the click of a button. Again, this is completely free! Check it out! FRAMEWORKS TO HELP YOU ACHIEVE YOUR 2024 GOALS Each year millions of people around the world set themselves goals to be achieved in the year ahead.  However, while a study by the University of Scranton showed that people who make resolutions are 10 times more likely to attain their goals than those who don't, research has found that 43% abandon them by the end of January.  To ensure you're one of the people who achieve theirs, it's important to know that the key to achieving your goals isn't just in setting some but in crafting them strategically. A popular method of doing this is setting SMART Goals. SMART goals are a proven method for setting achievable targets. SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound.  For instance, a goal like "I will increase traffic to my funnel hub by 40% by July 30th through SEO" encapsulates all these elements, providing a clear and trackable path to success. Another option is to come up with Objectives and Key Results (OKRs).  These consist of a broad objective, like "Make enough money from side projects to quit my day job," alongside specific, measurable key results such as "Grow side project A to $5K MRR by April, and launch side project B by July."  A third and final option is to set HARD goals. These focus on personal significance and challenge. They stand for Heartfelt, Animated, Required, and Difficult.  A goal like "Achieve financial independence through side projects to spend more time with family" encompasses these elements, connecting deeply personal aspirations with challenging targets. Whatever path you follow, there are 5 steps that will make all the difference: Step 1 - Break It Down: Break your goals into smaller, manageable tasks to avoid feeling overwhelmed. Step 2 - Make Concrete Plans: To turn your goals into reality, you have to develop detailed action plans. As Antoine de Saint-Exupéry said, "A goal without a plan is just a wish." What exactly are you going to do to achieve your goals?  Step 3 - Accountability: Whether through joining a program like 2CCX or having an accountability partner, make sure someone is there to regularly check in and ensure you're making progress. Step 4 - Prioritization: With existing responsibilities, it's easy for your goals to fall by the wayside. Make sure to prioritize them by allocating time for you to work on them. Step 5 - Regular Reviews: Each week, evaluate your progress. This keeps you aligned with your objectives and allows for necessary adjustments. Here's to making 2024 a year of remarkable achievements! If you want us to motivate, support, and guide you to achieve your 2024 goals, take a look at the 2CCX program here. You will be given everything you need to make it to the Two Comma Club. Game-changing funnel insights Direct coaching and mentoring In-person events and masterminds Support from certified funnel builds And so much more. There are a few spaces left, so find out more here or watch the video: IPOPULAR IN THE COMMUNITY 👀 What's the best way for a beginner to learn marketing? Marcos Mayorga is asking here. 🏗️ Brainstorming the ideal funnel  Benjamin Strusnik is looking for recommendations on his funnel here. 📖 What is the best way to write an ebook? Share your advice with Kat Conley here. ❓ How do you reduce continuity program churn? See what others have recommended and share your thoughts with Justin Stenstrom here. 🤔 What service do you use for fulfillment of a free + shipping offer? Dan Beldowicz is looking for your recommendations here. FUNNEL OF THE WEEK Quiz funnels typically convert incredibly well because we're all excited to learn new information about ourselves. The funnel this week is a great example of a quiz funnel that converts well. It's clean, it's simple, and it offers information people are going to be interested to learn. Check it out here, take the quiz, and hack your favorite parts of the funnel. TOP TIPS FROM A FELLOW FUNNEL HACKER We're always in the ClickFunnels Facebook group looking for gold to share with you here, and we uncovered something valuable for you this week. If you are interested in ad strategies, this post by Hernan Vazquez is for you… How We Built A 9,000 Highly-Qualified People Audience With Meta Ads Spending $400 Disclaimer: This is a strategy that I learned working with Frank Kern 5 years ago, and it still works wonders. One of the objectives we run a lot for our clients is the Engagement objective in the Meta Platform. Not because we want likes or shares on their content but because we want people to engage with their content. Especially video content. We run lots of ads for coaches, consultants, personal brands and info-people, and positioning/authority is key. So, we like to have 5-10 short helpful videos (3-5 minutes long) running perpetually on the platform, using Engagement ads. We allocate around 10% of their total budget to this (sometimes less).  And we show this to super-targeted audiences (for example, Lookalike audiences that MUST have attended selected Chiropractic colleges). If you run a Conversion campaign to these folks, you'd be paying a huge premium. But with Engagement ads, you can get them to consume your content and click on your video ads for pennies on the dollar. This two-step approach allows us to: 1. Build super relevant warm audiences that we can show more content ads to. 2. Create a lot of authority in the marketplace. 3. Shorten the sales cycle (we had a client telling us that they went from 6 months to 3 weeks with this strategy). 4. Get these folks to buy more. Here's how you do it: 1. Create 5-10 short but helpful videos. I like to keep them between 2-5 minutes long, and have an actual tip/strategy in them. 2. In all these videos, have a visible Website throughout the video and mention your URL/Call To Action at least 3 times during the video. 3. Also, add this call to action/URL in the caption of the video. 4. Create an Engagement campaign, select your ideal audience (you can go crazy with targeting here) and launch these 5-10 short videos. You can run them at $5/day each. 5. Create custom audiences for people that watched 25%+ of all these videos. 6. After a week or so, you'll see that one video will get you the best consumption (cost per 100% video view). That's your winning video for cold traffic. 7. Grab that video and show it to more audiences. Turn off the rest. 8. Grab the rest of the videos and create another campaign, targeting ONLY your warm audiences (people who watched your first video, engagers, page visitors, etc). 9. Keep this running in the background. This will constantly add new people who are consuming your content, and you'll show them more helpful video ads. You will get clicks too! And you can now run a Conversion campaign to these folks that are pre-warmed up. TRIVIA ANSWER The first item sold on eBay was a broken laser pointer, sold in 1995 for $14.83. This sale is legendary because it showed the potential of online marketplaces for selling even unconventional items. That's it for this week. Let's go full out for the rest of this week so we can get 2024 started with a bang! Keep an eye out for the newsletter on Monday, when we'll be discussing how to unlock the secrets of your personality, how to find your competitors' top secrets, and much more. Have a great weekend, -ClickFunnels Team Not sure the best way to get started?  Follow these simple steps to hit the ground running. Step #1 - Get The Funnel Books: DotComSecrets  |  Expert Secrets  |  Traffic Secrets  The Linchpin  Step #2 - Get The Funnel Software:  ClickFunnels  |  Voomly Cloud  | GERU Step #3 - Online Training To Ignite Your Funnel:  Your First Funnel Challenge  |  Magnetic Marketing Challenge OFA | PLR Funnels Step #4 - Connect With The Community:  FunnelHacker Facebook Official Facebook Group Funnel Hacking LIVE (Annual Event) Facebook  |  Instagram  |  YouTube  |  Twitter © Etison LLC  By reading this, you agree to all of the following: You understand this to be an expression of opinions and not professional advice. You are solely responsible for the use of any content and hold Etison LLC and all members and affiliates harmless in any event or claim. If you purchase anything through a link in this email, you should assume that we have an affiliate relationship with the company providing the product or service that you purchase, and that we will be paid in some way. 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