| Don't Want These Emails? Simply Unsubscribe Here | | Secrets Trivia❓ "When making decisions, which TWO directions is every person on this planet always moving in?" Answer at the bottom of the newsletter |
Hey Funnel Hackers!
Welcome to the Marketing Secrets Newsletter! I'm actively implementing my marketing methods - this is where you get the results from my testing! Here's how to transform your business in 2 minutes today! Today You'll Learn This In 2 Minutes Or Less...
✔ Newsletter From Russell → "Are You Serving People Who WANT To Be Served?" ✔ New Podcast Episode → "Want Me To Write Your Webinar...? (2 People Only!!!)" ✔ Inside The Community → 24-style Funnel Hacker movie... breakdown of my daily LIVE strategy ... and more! ✔ PLUS the answer to the trivia question above! |
Are You Serving People Who WANT To Be Served? Hey Funnel Hacker, Real quick, I wanted to remind you of something that might "re-calibrate" the trajectory of your business… Specifically, it's about your "dream customer". Do you know who your "dream customer" is? Your "dream customer" is the person who will… → pay more money… → get better results… → be more grateful… → share it with their friends…
A lot of entrepreneurs make the mistake of trying to serve everyone. They add more features to appeal to a bigger audience, they create a discounted version of their offer to appeal to smaller budgets, and adjust their product with every bit of feedback. But the best businesses don't. Apple knows their products are expensive — and they don't offer a discounted price. Same with Disney. And Rolex. And Starbucks. They relentlessly only serve their dream customers — the people who want to pay them to get a result and will be happy they did so. They don't force it. They create the best offer for their dream customer… at a price those people will be happy to pay… and then they stand their ground. Think about that… Who are the people who WANT to pay you for your offer… and will be happy they did so? No buyer's remorse… If you can answer that question, that changes everything. Because then you can focus on serving the group of people who actually want to be served. Don't compete by price… don't add tons of features… don't overcomplicate it. Just figure out who your dream customers are — and then get tunnel vision.
- Russell Brunson
P.S. One last tip — don't listen to feedback from people who aren't your dream customers. They're opinion is irrelevant because they're not your customer anyways!
Are Your Dream Customers In Pain??? "Because if you don't understand where that DESIRE comes from, you won't be able to sell to them as well as you could!" |
🎁 From Inside The Community | | Secrets Trivia💡 Answer: They are making decisions that move them AWAY from pain, or TOWARD pleasure.
...See how getting into the minds of your Dream Customers can help you serve them at a greater level starting on page 13 of Traffic Secrets. |
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