| Don't Want These Emails? Simply Unsubscribe Here | | Secrets Trivia❓ "How do you take a complex or complicated idea and SIMPLIFY it quickly for your customers?" Answer at the bottom of the newsletter |
Hey Funnel Hackers!
Welcome to the Marketing Secrets Newsletter! I'm actively implementing my marketing methods - this is where you get the results from my testing! Here's how to transform your business in 2 minutes today! Today You'll Learn This In 2 Minutes Or Less...
✔ Newsletter From Russell → "How to Tell One Story a Minute!" ✔ New Podcast Episode → "CRAZY! They Will Pay You To Drive Traffic To Your Own Funnels..." ✔ Inside The Community → What book inspired your most recent success... strategies to find clients... and more! ✔ PLUS the answer to the trivia question above! |
How to Tell One Story a Minute! Hey Funnel Hacker, A couple years ago I had just finished giving a presentation when my friend came up to me. "Russell, do you know how many stories you told in that presentation?" "I don't know…maybe 10?" I replied. The answer was over 50 – almost a story per minute! I know a lot of people think storytelling is one of those skills you're 'born with' or need years of mastering. But in this email, I'm gonna share the marketing secret so you can tell a story a minute too. It's to do with false beliefs. The biggest obstacle you have to making a sale is a false belief your customer holds. Imagine you're selling a weight loss program… Your prospect might want to lose weight, there's a false belief going through his or her mind: - "If I have to diet, I'll have to give up things that make me happy"
- "If I take on another program, I won't have enough time and will get stressed out"
- "If I try to lose weight again, I'll fail and feel miserable"
Your job is to recognize the false belief, and tell a story that breaks it. This is literally everything to selling. For example, let's take the false belief about 'giving up things that make me happy'. You could tell your prospect something like: "I also thought I'd have to give up things that make me happy. But then I learned about ketosis and how I can lose weight by drinking ketones instead of cutting carbs." See how the story doesn't need to be anything special? It just needs to connect to a false belief. In my book Expert Secrets there's a four-step process for finding and breaking false belief patterns through storytelling:
✍️ Listing False Beliefs List all the false beliefs your customers might have. If you struggle, think about the false beliefs you had before you had some kind of transformation. Get at least 10 false beliefs.
🕵️ Locating Experiences For each false belief, think of what experience might have caused it. For example, if someone is worried about giving up things that made them happy it's likely they tried a diet in the past and this exact situation happened. Link each false belief to a specific experience.
🙅 The False Story What stories are your customers telling themselves because of these experiences? What's the unhappy result they are imagining in their mind? For example, they might be telling themself: "If I want to lose weight, I have to give up things that make me happy."
🌉 The Epiphany Bridge This is a concept I share in Expert Secrets. Basically, you just need to find a story that shatters the false belief. It can be a belief you held or someone else, or some famous person in the news.
And that's the secret to telling stories that sell. 🙂 It's way less difficult than you think it is. Now start listing out those false beliefs!
Talk soon,
Russell 'One Story Per Minute' Brunson
| | Read Expert Secrets "Book reveals 19 key secrets to finding your voice and telling your story in a way that gets people to buy your products!"
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🎁 From Inside The Community | | Secrets Trivia💡 Answer: Use a "Kinda like" Bridge. Every time you run into a word or a concept that is past a third-grade level, stop and think about how you can relate that concept to something customers already know and understand. The same way you would try to explain complex ideas to a child.
...Learn how to make your own storytelling more effective, starting on page 151 of Expert Secrets. |
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