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Hey Funnel Hackers!
Welcome to the Marketing Secrets Newsletter! I'm actively implementing my marketing methods - this is where you get the results from my testing! Here's how to transform your business in 2 minutes today! Today You'll Learn This In 2 Minutes Or Less...
✔ Newsletter From Russell → "A Lindt Truffle or a Hershey's Kiss?" ✔ New Podcast Episode → "CRAZY! They Will Pay You To Drive Traffic To Your Own Funnels..." ✔ Inside The Community → A better process to write... Books on building a subscription business... and more! ✔ PLUS the answer to the trivia question above! |
A Lindt Truffle or a Hershey's Kiss? Hey Funnel Hacker, Which would you pick? A Lindt Truffle for ¢26…or a Hershey's Kiss for ¢1? In the book Predictably Irrational, researchers did this experiment and found 50% of participants went for the Lindt and 50% went for the Kiss. But then they dropped prices by a further ¢1… And now 90% of participants wanted the Kiss because it was FREE. This study changed everything for me. It's the reason why I give all the books in my Secrets Trilogy away for free (plus shipping). And today, I want to tell you the impact it had. Here's the test I set up: - I sent 100 people to a website with a product worth $197
- We ran paid ads to a cold audience
- We tested and tested until we had a consistent 1% conversion rate
And then I did an experiment. I splintered off one part of the product and offered it for FREE (plus shipping)… Here's what happened: - We started getting an 8% conversion rate for the free-plus-shipping offer
- 2 out of 8 people would then buy the $197 product as an upsell
- I was now making $394 per 100 visitors instead of $197!
The initial landing page was EXACTLY the same. But now I doubled my money and got 8 new buyers on my list instead of 1. Pretty neat, huh? Now… You might be asking: "Russell, why make people pay for shipping?" This part is super important. To make this funnel work, I needed to offer a product for free while also making people get their credit card out. Otherwise, I couldn't make the upsell work on the next page. Make sense? What could you offer for free-plus-shipping? - A physical product?
- A book?
- A t-shirt?
- A physical tool?
- Or a creative offer that combines a FREE product with a low-ticket offer?
I'm excited to see what you come up with!
Talk soon,
- Russell Brunson
| | Read The Secrets Trilogy "Get 3 bestsellers: DotCom Secrets, Expert Secrets, Traffic Secrets... PLUS the Unlock The Secrets Workbook!" |
🎁 From Inside The Community | | Secrets Trivia💡 Answer: Immediately after you qualify your subscribers, you want to find out who among them is a buyer. How many of those who were interested in free information are willing to pull out their credit card and make a purchase? Don't wait a day or a week. Qualify buyers right away.
...Learn the 7 phases of a funnel, starting on page 94 of DotCom Secrets. |
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