| Don't Want These Emails? Simply Unsubscribe Here | | Secrets Trivia❓ "What's the most powerful way to ascend people up your value ladder?" Answer at the bottom of the newsletter |
Hey Funnel Hackers!
Welcome to the Marketing Secrets Newsletter! I'm actively implementing my marketing methods - this is where you get the results from my testing! Here's how to transform your business in 2 minutes today! Today You'll Learn This In 2 Minutes Or Less...
✔ Newsletter From Russell → "What's the FIRST step? And the NEXT step?" ✔ New Podcast Episode → "Change Is Coming... Can You Feel It?" ✔ Inside The Community → Russell Wrestles Again, Dealing with Overwhelm and Creating a 'Buying' Habit! ✔ PLUS the answer to the trivia question above! |
What's The FIRST Step? And The NEXT Step? Hey Funnel Hacker, You might not know this, but before I launched ClickFunnels, I launched my inner circle… … and it was hard. It cost $25k and we had to do a lot of sales calls and outreach to try and get people signed up. But then I launched ClickFunnels and something crazy happened. All of the sudden, these people who had watched my ClickFunnels webinar and bought my offer… They wanted the next thing. And my Inner Circle blew up! We could barely even manage the new demand for my inner circle. A lot of times we are trying to sell this high-ticket offer without a low-ticket offer. But the low-ticket offer gives people a taste. It's like samples at Costco. If you try something for free and really like it, then you probably are going to buy it — but you wouldn't have if you had just seen it sitting on the shelf. The free thing gave you a taste. It made you want more. The same thing happens when people are shopping online — and this is exactly why I always talk about the value ladder. Lesson A): If you are struggling to sell a high-ticket offer, it might be because you don't have a low-ticket offer that blows people away and makes them want more. → Create a low-ticket offer that blows people away!
Lesson B): If you have an awesome low-ticket offer… but no high-ticket offer… then I promise you're leaving money on the table! → Create a high-ticket offer that helps people even more! The most successful businesses have both a frontend offer to give people a taste… and a high-ticket offer to drive bigger sales and deliver the real value. Create both!
- Russell Brunson
P.S. If you want to learn more about the "value ladder" idea', snag my book, DotCom Secrets, for free here!
| | Read DotCom Secrets "Book reveals 28 key secrets to make two to three times as much money from the same traffic you're getting now!"
|
🎁 From Inside The Community | | Secrets Trivia💡 Answer: With a process called 'funnel stacking'. When your customer finishes a step in your value ladder, you can help them ascend by sending them to the funnel on the next step. Just like how my Inner Circle blew up as soon as I added a low-ticket offer to my value ladder!
...Learn how to Funnel Stack your own value ladder, starting on page 359 of DotCom Secrets. |
What Did You Think Of Today's Newsletter?
✔ Hit REPLY to let us know! We'd love to hear from you. ✔ Leave a COMMENT on today's newsletter blog post. ✔ If you like the podcast episode, take a SCREENSHOT & tag me in it on social media telling me what you liked! |
| 
Tidak ada komentar:
Posting Komentar