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Hey Funnel Hackers!
Welcome to the Marketing Secrets Newsletter! I'm actively implementing my marketing methods - this is where you get the results from my testing! Here's how to transform your business in 2 minutes today! Today You'll Learn This In 2 Minutes Or Less...
✔ Newsletter From Russell → "How We Tripled Our Sales" ✔ New Podcast Episode → "CRAZY! They Will Pay You To Drive Traffic To Your Own Funnels..." ✔ Inside The Community → I almost quit, but then THIS happened!... Ask a question or leave advice... and more! ✔ PLUS the answer to the trivia question above! |
How We Tripled Our Sales Hey Funnel Hacker, In my last email I told you about breaking false beliefs. Today, I want to tell you a story about how this is everything you need to convert as many readers into customers as humanly possible. It's to do with my buddy Jason Fladlien… We'd just spent 90 minutes doing a webinar presentation about ClickFunnels. And then Jason wanted to launch into another 90 minutes going through a list of 50 false beliefs and breaking each of them with a story. I was TERRIFIED it would kill sales. Can you guess what happened next? We sold three times more during Jason's 90 minutes of breaking beliefs than we sold in the first 90 minutes of the presentation! It was a record day for us. Can you imagine? We were live for a whole THREE HOURS!! And our viewers were more engaged and more ready to buy towards the three hour mark than at the beginning… Isn't that crazy? Here's a couple of examples of how Jason was breaking beliefs: - "You're probably thinking you need a lot of money to drive traffic, right?"
- "Well actually, you only need 100 clicks a day…"
And another: - "You're probably thinking you need to know how to code, right?"
- "Well, actually you can just close other people's funnels right inside ClickFunnels."
These examples might not feel like 'storytelling'. But let's redefine what a story is 🙂 A story that sells is anything that takes a false belief and shatters it. After going through 50 of these false beliefs the viewers had no objections left. If they were still watching, they had to buy. But here's the thing. What I just described to you has nothing to do with how amazing your product is, your methods, or your results. It's ONLY to do with your ability to break your customer's beliefs. They need to go from thinking "I CAN'T" to "I CAN" and then "I WILL". Once you make that paradigm shift, your customers sell themselves. Got it? In case you haven't got started yet, go back and write down the list of your customer's false beliefs and find a story to break each one of them. Get ready for an avalanche of sales 🙂
Talk soon, - Russell Brunson
P.S. If you want to go back through the 4-step process for finding and breaking beliefs, I talk a lot more about this in my book Expert Secrets. Get it for free using that link.
| | Read Expert Secrets "Book reveals 19 key secrets to finding your voice and telling your story in a way that gets people to buy your products!"
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🎁 From Inside The Community | | Secrets Trivia💡 Answer: Use a little technique called 'Trial Closes'. Throughout your presentation, ask dozens (if not hundreds) of yes-or-no questions where the only answer is yes. Get people to say yes over and over again, so by the time you ask them to give you money, they've already told you yes hundreds of times before that.
...Learn more about what trial closes you can use and the 16 mini closes Russell uses in all his presentations, starting on page 285 of Expert Secrets. |
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