| Don't Want These Emails? Simply Unsubscribe Here | | Secrets Trivia❓ "When publishing content, why is appeasing everyone with neutral or bland topics the fastest way to staying unknown?" Answer at the bottom of the newsletter |
Hey Funnel Hackers!
Welcome to the Marketing Secrets Newsletter! I'm actively implementing my marketing methods - this is where you get the results from my testing! Here's how to transform your business in 2 minutes today! Today You'll Learn This In 2 Minutes Or Less...
✔ Newsletter From Russell → "Should I Say The F Word?" ✔ New Podcast Episode → "Want Me To Write Your Webinar...? (2 People Only!!!)" ✔ Inside The Community → Future of marketing and how to compete... Secret #3 - The New Opportunity... and more! ✔ PLUS the answer to the trivia question above! |
Should I Say The F Word? Hey Funnel Hacker, Here's a weird thing I've been thinking about recently… Does saying the F word help your business? Or hurt your business? If you've followed me for a while, you've probably noticed that I don't cuss. This is partly because of how I was raised — and partly because of my religious beliefs. But also! I've noticed sort of a funny benefit from not cussing… Obviously, there are many great entrepreneurs and marketers who cuss. Like Gary Vee or Garrett While — and even lots of other amazing people in my inner circle or who are part of the Two Comma Club. In fact, cussing has become sort of popular in the entrepreneurial and startup world. And I've actually had people tell me that they like me or notice me more because I DON'T cuss… Now I'm not saying you should stop cussing. But it's something worth thinking about. Do your dream customers connect with curse-words? Or does it put them off? Figure out who your dream customers are. Understand your audience. And define the attractive character you want to encapsulate. That should help you figure out if the F word is right for you or not ;) I don't care if you cuss or not… But for your business, it's important to consider what will get you the result you want.
- Russell Brunson
P.S. Want to learn more about how you can define your own 'attractive character' to appeal to your audience? Check out my guide over here!
What Is An Attractive Character? How To Create Your Own "The attractive character is the best way to build an audience of raving fans who love your brand and connect with it on a personal level." |
🎁 From Inside The Community | | Secrets Trivia💡 Answer: Being neutral or playing it safe is boring. Attractive characters are typically polarizing and share their opinions on hard matters -- no matter how many people disagree with them. If you search for me online, you're going to find out there are people who love me and people who hate me. If you're neutral, no one will hate you, but no one will know who you are either.
...See how you can become more of an Attractive Character, starting on page 71 of DotCom Secrets AND by checking out my guide here. |
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