TRIVIA QUESTIONWho are considered to be the first people to use branding on their products?
The answer is at the bottom of the newsletter! |
By The ClickFunnels Team November 27, 2023
Did you see… the One Funnel Away Challenge is back!
The concept is the same as before, but Russell has completely revamped the training.
For a lot of people, the original challenge was what helped them launch their funnel, quit their day job, and propel them towards the 2 Comma Club.
This new version will contain Russell's latest techniques and strategies you need to launch a highly successful funnel.
And it's free!
If you would like to take part, you can learn more about the challenge and sign up here.
Have a look, and then let's dive into this week's nuggets... WHAT YOU'RE ABOUT TO DISCOVER IN THE NEXT 7 MINUTES - How a poor, small-town kid created a global brand
- How to create a success mindset
- A behind-the-scenes funnel hack of OFA past & present
- A free deep dive into how to increase opt-in rates
- How to create an army of salespeople with ease
HOW A POOR, SMALL TOWN KID CREATED ONE OF THE WORLD'S MOST WELL-KNOWN BRANDS The original One Funnel Away Challenge was the springboard that helped hundreds of regular men and women launch the businesses they had always dreamed of launching.
However, for every action-taker who joined Russell on that adventure, there were plenty who didn't.
For many of us, building a successful business seems like something that's reserved for the chosen few.
Those with special knowledge, contacts, or finances.
So, in this newsletter, we wanted to share a quick story with you…
A story about a boy who grew up with no particular skills or qualifications, no riches, and no friends in high places, yet managed to build one of the most well-known brands on the planet.
This is how he did it…
Born on March 30, 1926, Ingvar Kamprad grew up during the Depression in a rural part of Sweden.
To help his family pay the bills, Ingvar rode his mother's bicycle from farm to farm in his local community selling useful household goods like matches, picture frames, and garden seeds.
Every business needs a name, so he decided to call his Ingvar Kamprad (his name), Elmtaryd (the farm he grew up on), Agunnaryd (the nearby village).
He called it IKEA for short.
Rather than sell whatever random items he could find, Ingvar sold things he knew people needed but couldn't easily get.
He would have his aunt buy these items in bulk from Stockholm and then split them up and sell them in smaller quantities.
This allowed him to charge low prices while giving him a small profit.
He saved as much of his profit as he could in order to reinvest in bigger and better products.
Products like these French Evergood pens – "direct from Paris".
It was that very detail – direct from Paris – that kept the price so low. No middlemen, straight to the customer.
 The area Ingvar grew up in was heavily forested and had several furniture manufacturers. So, in 1948, Ingvar decided he would use some of the money he saved to try selling furniture.
His idea was to become the middleman for furniture, selling furniture directly from the manufacturer to the buyer.
Once he found a manufacturer who agreed to work with him, he grew his business simply by working to make the experience better for his customers...
For example: - He couldn't reach many customers on his bike, so in 1951 he started sending catalogues.
- Delivering furniture was expensive, and it often arrived damaged, so in 1953, Ingvar decided to switch to flatpack furniture.
- Customers were wary that supposedly high-quality products could be sold for such a low price, so in 1958 he opened a store where people could visit and see the items first-hand.
- In 1960, he realized people often left the store at lunchtime to eat in one of the restaurants nearby. This interrupted the buying process, so he added fully equipped kitchens to his stores.
One small adjustment at a time, IKEA grew from one kid on a bicycle to a brand loved by people all over the world.
Ingvar didn't have any special qualifications, money, or friends in high places.
All he had was a goal to help his family and a mindset of doing whatever it took to make his customers happy.
You're on that same journey.
However, while Ingvar had to figure much of his path out on his own, you have the option of having one of the world's most respected business owners guide you…
That's the purpose behind the One Funnel Away Challenge…
To guide, support, and motivate you to launch a winning funnel with the best chance of success.
To help you create the life, marriage, and family you've always wanted.
The original challenge helped hundreds of people win their own 2 Comma Club Award…
And it helped THOUSANDS win their first One Comma Club Award!
So, if you want to get your funnel up and running in the next 30 days and know that has every chance of being successful, join the challenge here, and let's get started! HOW TO CREATE A MINDSET THAT DRIVES SUCCESS On the topic of mindset…
Russell recently got to sit down with Joe Vitale, a renowned figure in personal development, to explore the intricate ways our subconscious thoughts and emotions shape our success.
Joe, with his rich experience and profound insights, unveiled how subtle shifts in our mindset can lead to monumental changes in our professional and personal lives.
You can watch the replay of their chat here.
It's a must-watch for anyone seeking to understand the deeper dynamics of success and personal growth.
Click the video above or this link here to tune in and uncover the secrets Joe shares with Russell. WHAT'S HAPPENING AT CLICKFUNNELS THIS WEEK Funnel Hack the One Funnel Away Challenge with FHTV Tuesday
FHTV's Susan and Ben will be funnel-hacking OFA past and present. Tune in via the Facebook Group or YouTube channel to gain behind-the-scenes insights into exactly what made it one of the most successful challenges online. Author and Entrepreneur, Eric Thayne, is the guest on The ClickFunnels Radio Podcast Thursday (11/30)
Tune in on Spotify or Apple Podcasts as Eric shares insights from his new book "Create, Don't Capture." With over 500 million video views under his belt, Eric's experiences are sure to inspire and educate. The Ambassadors are hosting a deep dive into how to increase opt-in rates Friday (12/1) - 10 AM Mountain Time US
If you would like to follow along, see the case studies, and ask questions, keep an eye out for the livestream in the ClickFunnels Facebook group. HOW TO CREATE AN ARMY OF MOTIVATED SALESPEOPLE WITH EASE So, you now have a success mindset thanks to Joe Vitale, and Russell has helped you build a powerful funnel via the One Funnel Away Challenge. What else do you need?
We sat down and thought, how about an army of motivated salespeople?
So, we did some digging this week and came up with a novel way to achieve this…
You need to start a referral program.
Setting this up isn't nearly as difficult as you would imagine.
You could use a tool like Viral Loops, SparkLoop, or Referral Kit and offer cool prizes based on things your audience will want.
But this is where it gets interesting...
When we were thinking through prizes you could offer, we initially thought of offering your order bump for free, a big discount, bonus content, etc.
But then we thought, why not hack our idea and offer something that will really ramp up people's excitement... like a car?!  To see how possible this is, we sat down and ran the numbers.
It turns out you can come up with some surprisingly good offers.
The kind of offers that motivate people to recommend your product and generate sales with ease.
For example, if you have a $97 online program that doesn't cost you any extra time or money when people sign up: - 5 referrals = $485 profit - "Recommend 5 people and get a $100 Amazon gift card"
- 10 referrals = $970 profit - "Get to 10 referrals, and you'll receive a new dishwasher"
- 50 referrals = $4850 profit - "If you hit 50 referrals for a brand new 60" Samsung OLED TV"
Let's look at the numbers…
If someone gets to 50 referrals you will have spent roughly $2000 on prizes.
However, they will have brought in $4850 revenue (50 x $97).
This means you will have earned a profit of $2850, and you've not done a thing but excite your audience.
Create a leaderboard, and things will get really interesting...
This is just the front-end offer. Think about the profits when people start going up your product ladder.
Something to ponder.
Something else you might want to ponder…
If the idea of this sounds great, but you don't yet have a product or service, why not become an affiliate for ClickFunnels? You know business… You know marketing… You know ClickFunnels…
You have knowledge other business owners don't have.
If you show them how ClickFunnels can transform their business and they sign up, you will receive a 30% commission. That's based on all price tiers!
If you're interested, find out more here and start thinking about what car you'll choose!
TRIVIA ANSWER Ancient Roman merchants used stamps and seals on oil and wine jars to indicate the product's origin, quality, or producer, an early form of branding and product differentiation.
That's all we have time for today. Scroll back through the email and dive into some of the gold we discussed.
Then, join us back here Thursday because we'll be discussing a powerful yet simple technique to uncover exactly what your customers want, plus a science-backed exercise for making 2024 your best year yet
Have a great week! |
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