Let's go…
Like many funnel hackers, Edward's entrepreneurial journey started when he was a kid.
Growing up in a family where every dollar was important, he remembers being told by his mom, "If you want something bad enough, you have to figure out a way to go get it."
A short while later, he watched an episode of Dennis the Menace where Dennis was selling lemonade and figured, 'I could do that!' So that's what he did.
However, the success of his lemon stand business did not immediately follow over into his entrepreneurial ventures post-college…
One morning, a knock on the door was the wake-up call he didn't know he needed. Edward was behind on his bills, over $200k in debt, and two debt collectors had come to take away his car.
Cut to today…
Edward has multiple successful businesses, over 2 million followers across social media platforms, and is changing people's lives every day.
So, how did he do it?
The Key To Accelerated Success
After the two men had left, Edward found himself looking in the bathroom mirror, "I can remember looking at myself and saying, Edward, what are you doing because whatever you're doing is just not working."
At that moment, he decided that enough was enough. He would stop trying to do this on his own. He would find mentors and follow exactly what they told him to do.
This changed everything for him. By the end of that year, his business was finally breaking even, and by the end of the next, he had paid off all his debts and was building something big.
He Invested In His Success
Whenever Edward found a mentor he knew could help, he didn't hesitate. He jumped right in.
After stumbling upon one of our ads on Facebook, Edward attended 2 Comma Club Live.
He was blown away by the content and decided to join 2CCX.
He got so much from 2CCX, he applied to join Inner Circle and has been there ever since. "We keep renewing our Inner Circle subscription because of what Russell teaches, but also because he gets all these amazing human beings in the same room.
"What's amazing about these people Russell brings together is that they are succeeding and have no problem guiding you. They want you to win!"
The Advice Russell Gave Him
"I was not a big social media person. I was a no picture type of person on Facebook, scrolling and seeing other people's content. But Russell shared you have to understand that's where the attention is.
"Then, at one of the first Inner Circle masterminds in Boise, Russell said that you have to post on social media daily. You have to commit to it.
"I had full-force resistance, but I'm like, all this guy has achieved, I'm gonna listen to what he says.
"So, starting in January 2022, I made a commitment I was going to post every single day without fail. No matter what."
Pivoting When Things Aren't Working As Hoped
After posting consistently, Edward and his team weren't seeing the results they wanted…
"The content I was posting was pretty much what others told me to. My content was all over the map, so I needed to make a change.
"I had done a couple of reaction videos before. It wasn't a lot, but those were the ones that were getting the most views, and my followers were sending us reels from other content creators asking us for my reaction.
"So I said to my director of implementation, Jose, just pick some of the content that was sent in and load it on a phone.
"After watching it, I just put the phone down, and I literally just spoke from my heart, based on my own knowledge that I've accumulated over two and a half decades. No scripting at all.
"I didn't know this until the next day, and they were like, we got something like 4,000 new followers from that post, and I'm like, okay, we're doing that!"
That new style led to him getting 500,000 followers in three months.
Tidak ada komentar:
Posting Komentar