TRIVIA QUESTIONWhat was the first secure retail transaction over the internet? The answer is at the bottom of the newsletter! |
By The ClickFunnels Team November 2, 2023
It's all based on Elsie Lincoln Benedict's book series "How To Get Anything You Want".
Elsie was a big thought leader before Napoleon Hill came on the scene, but very few people know this game-changing series exists.
It started yesterday, but you should still be able to register and join in the challenge.
If you're interested and want to find out more, click here, and then let's dive into today's nuggets… WHAT YOU'RE ABOUT TO DISCOVER IN THE NEXT 8 MINUTES... - How to implement Jeff Walker's Product Launch Formula
- Could you sell your business for a small windfall?
- A deep dive into selling MIFGE offers
- The marketing shift that transformed Marlboro
- A funnel that tripled the owner's income
IS JEFF WALKER'S PRODUCT LAUNCH FUNNEL THE PERFECT FUNNEL FOR YOUR BUSINESS? If the thought of hosting a live webinar makes your palms sweat, or the idea of crafting a perfect sales letter seems like a daunting task, Jeff Walker's Product Launch Formula (PLF) might be just what you need.
Jeff recently shared his secrets on making PLF work for you, even if you don't have any marketing or sales skills.  One of the reasons people love Jeff's PLF is that it takes the pressure off because, instead of hosting one webinar or writing one sales letter, you break the process into a sequence of value-rich pieces delivered over time.
This approach allows you to gradually build trust and demonstrate value, making the eventual sale feel like a natural next step for the customer.
On top of that, the PLF will:
Keeps Prospects Engaged: Instead of doing a long-form sales pitch all at once, you drip out the content over time. This keeps prospects engaged with multiple touchpoints, building interest and anticipation gradually.
Generous Expert: By delivering valuable content across the series of communications, you're seen as a generous expert. This can lead to increased trust and a higher perceived value of the eventual offer.
Hooks Your Audience Emotionally: Similar to a TV series that keeps viewers coming back for more, this approach allows you to create a story around your product. This narrative arc can hook the audience emotionally, making them invested in the outcome – the launch of your product.
Deepens Their Understanding: Each piece of content educates your prospects about the problem your product solves, deepening their understanding of their own needs and how your offering is the solution.
Generates Feedback and Adaptation: As you release different parts of the sales letter over time, you can gather feedback and adapt your messaging or offer accordingly. This makes your launch responsive and dynamic, capable of addressing objections or questions as they arise.
Reduces Sales Resistance: A traditional sales letter can trigger defense mechanisms in prospects, as they feel they are being "sold to." Focusing on delivering value and storytelling reduces this resistance.
Increases Conversion Rates: The combination of anticipation, narrative, and value can lead to higher conversion rates when the sale is finally pitched. People are more likely to buy when they have been warmed up with valuable content and have developed trust in you.
ARE YOU INTERESTED IN SELLING YOUR BUSINESS? As you know, building and growing a business takes time, effort, and dedication.
Once your business reaches a certain level of success, you typically focus on scaling or diversifying the business.
But, one thing you might not have considered is selling it.
Your funnels, email list, and brand all have value, and there are buyers actively looking to buy businesses like yours.
If you're interested in selling your business, the Funnel Builder Marketplace has recently launched a service to help connect you with potential buyers.
All you need to do is fill out your information here, and they will go out and find buyers for your business. As you can see, it only takes 30 seconds to fill out the form, and it could lead to you receiving a very exciting offer for your business. 🚀 Certified Funnel Builder Eduardo Beltran shares how the Linchpin strategy shows up in other areas of his life Share your thoughts here.
🔍Andrea Butlin is looking for free alternatives to Zoom If you know of any, let Andrea know here.
📺 Parker Olsen joined Laura and Chris on ClickFunnels Radio to share his journey of starting Forij, a company that fortifies snacks with medicinal mushroom extracts. Check it out on Spotify here or Apple Podcasts here.
🔬 James Curran did a dive deep into the heart of the MIFGE offer and how to sell it Share your thoughts with Eduardo Beltran here.
🎦Are you a YouTube ad expert? What audiobooks would you recommend? Let Don know here. THE MARKETING SHIFT THAT TRANSFORMED MARLBORO INTO ONE OF THE MOST VALUABLE BRANDS IN THE WORLD Have you given any consideration to the identity your funnel and ads evoke? We stumbled across a story recently that shared how between 1925 and 1955, Marlboro was a cigarette brand marketed to women with the slogan "Mild as May". The problem was, during that time, only 18-30% of total cigarette sales were to women. In order to break into the male market, Marlboro called in advertising expert Leo Burnett with the aim of relaunching the product as a mainstream man's cigarette. Burnett's solution was simple. He wanted to shift the identity smoking a Marlboro evoked into pure masculinity. Burnett believed the ultimate icon of masculinity was the cowboy, and thus 'the Marlboro man' was born. According to Kenneth Roman (the former CEO of Ogilvy & Mather), "The use of the Marlboro Man campaign had very significant and immediate effects on sales. In 1955, when the Marlboro Man campaign was started, sales were at $5 billion. By 1957, sales were at $20 billion, representing a 300% increase within two years."
What was even more startling was that, before the Marlboro man ads, 1 out of every 400 cigarettes sold were Marlboro...
...by 1994, 3 out of every 10 cigarettes sold were Marlboro, and Marlboro was ranked as one of the most valuable brands in the world.  Look at your ads, your content, and your funnels. What identity does your business evoke?
Is there an identity you could lean towards that would be more fitting? The funnel this week is a product launch funnel Larry Adamson built for a customer selling a pretty unique product. This funnel has tripled income for this product, so is definitely worth checking out: TRIVIA ANSWER The very first secure retail transaction over the internet was the sale of Sting's "Ten Summoner's Tales" CD on August 11, 1994.
That's it for this week!
Be sure to keep an eye out for newsletter #24 on Monday because we'll explore Robert Cialdini's persuasion tips, ideas for maximizing Black Friday sales, and much more.
Have a great weekend, |
Not sure the best way to get started? Follow these simple steps to hit the ground running.
Step #1 - Get The Funnel Books: Step #2 - Get The Funnel Software: Step #3 - Online Training To Ignite Your Funnel: Step #4 - Connect With The Community: |
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