TRIVIA QUESTIONIn 1987, Pepsi launched one of the boldest marketing campaigns in history. What was the unique prize they offered in this remarkable promotion?
The answer is at the bottom of the newsletter! |
By The ClickFunnels Team November 30, 2023
Things are heating up in the One Funnel Away Challenge!
If you want Russell to guide you in building the ideal funnel and offer for your business, this is for you!
Russell is going to share all of his newest tips and techniques for building a high-performing funnel.
You can join the challenge now for a one-time discounted payment of only $100 (down from $997!)
Or you can access it for FREE with your 30-day ClickFunnels trial!
Sign up to the challenge here. Then, let's dive into this week's nuggets… WHAT YOU'RE ABOUT TO DISCOVER IN THE NEXT 8 MINUTES... - How to survive Stripe blocking your account
- The inversion technique for understanding what your customers want
- Top tips from Eric Thayne's 'Create, Don't Capture'
- Using the 1% improvement rule for big success
- LadyBoss' new funnel hub to hack
HOW TO SURVIVE STRIPE BLOCKING YOUR ACCOUNT
 This week we stumbled upon a post by a business owner who had been using Stripe for 2 years and randomly received an email from them stating that they were going to close their account in 2 weeks due to their account being "high risk."
They assumed it was a mistake, so they submitted an appeal request. However, Stripe declined it.
They tried to contact Stripe, only to find that chat and phone were blocked.
The only way they could contact them was via email.
If that wasn't bad enough, the very next day, they awoke to find Stripe had blocked their recurring payments.
They had a subscription service that was the bulk of their revenue, and Stripe had stopped taking the subscription payments and withheld all funds within the account.
Building a successful funnel and then getting kicked off of your payment gateway platform is a terrifying prospect for any business owner.
And it happens way more often than we'd like.
That was a major reason why we created Payments.AI.  Payments.AI is a payment gateway with incredible features no other payment gateway has. - Not only does it charge less fees than Stripe (and no hidden fees)...
- It integrates with PayPal, Stripe, Klarna, and more…
- The intelligent payment routing engine sends transactions to the gateway and bank that's most likely to approve it (which can increase your sales up to 12%)...
- And you won't get randomly blocked for no reason.
The business owner who had their account blocked had to reach out to Stripe on different social media platforms to get a response.
They then had to jump through hoops to get their account back while losing customers by the hour.
With Payments.AI, not only do you get a support team who reply when you need them, but if Stripe, PayPal or any other gateway blocks your account, you can reroute everything to another gateway with the click of a button.
If you're already using Payments.AI in ClickFunnels 2.0, check out the video of Russell and Todd sharing advanced features here. If you're not using it yet, check out all of the cool features and see how it can be a game-changer for your business here. UNDERSTAND YOUR CUSTOMER'S WANTS WITH THE INVERSION TECHNIQUE One thing that will help drive sales through your Payment.AI account is this nugget we stumbled upon this week called the Inversion Technique.
The idea behind the Inversion Technique is instead of brainstorming what your clients want, focus on listing all the things they don't want to experience.
This unconventional approach can make it easier for you to identify pain points and offer tailored solutions that truly resonate with your target audience.
Netflix is a great example of the power of the Inversion Technique…  By focusing on what customers didn't want - late fees, limited selection, and inconvenient trips to the store - Netflix developed a groundbreaking model that ultimately dethroned Blockbuster.
A study by the Kellogg School of Management at Northwestern University revealed that the Inversion Technique significantly improves problem-solving and decision-making abilities.
By identifying what clients don't want, you can create strategies that address core issues and foster long-lasting customer relationships.
What don't your customers want?
Use that information to develop innovative solutions that set you apart from the competition and drive your business to new heights. 🚀 Emmanuel Aginam shared a mindset for Black Friday long-term success
📹 Do you have any apps you prefer to Zoom? Mas Newra is asking here.
📺 Eric Thayne joined Laura and Chris on ClickFunnels Radio to share insights from his new book "Create, Don't Capture." Check it out on Spotify here or Apple Podcasts here.
➡️ Have you signed up for the One Funnel Away Challenge? Sharad Joshi shared the incredible success he had from the first OFA here.
❓ What is that one change you made to your funnel that made it take off? Join the conversation here. IS THE 1% IMPROVEMENT RULE THE KEY TO YOUR SUCCESS? How would you like your business to be 37x better within one year?
According to a study by the Harvard Business Review, this is more than possible if you focus on getting 1% better each day.
British Cycling is the perfect example of this.
Between 1908 and 2007, no British cyclists won the Tour de France, and they had just one Olympic gold medal to their name.
That all changed when they hired Sir Dave Brailsford as their new Performance Director.
Rather than completely revamp the culture and strategy, Brailsford believed in the 'aggregation of marginal gains'.
He focused on small areas for improvement. Simple things like getting the riders to stick to a bedtime, using a better pillow and mattress, and paying more attention to their nutrition.
Within 5 years, these 1% improvements had added up, and British Cycling went from nobodies to totally dominating the sport.
Between 2007 and 2017, they won 178 world championships, 66 Olympic or Paralympic gold medals, and won the Tour de France 5 times.  To us entrepreneurs, improving by 1% isn't particularly exciting because, most of the time, the improvement isn't noticeable.
However, if you can get 1% better each day for one year, you'll be 37x times better by the end of the year.  But what exactly can you do to become 1% better each day?
Here's a simple daily plan to follow:
Monday - Educate Yourself: Spend 1% more time reading something that will help improve your business (Expert Secrets is a great option). If you work 8 hours a day, 1% is 4 minutes and 48 seconds.
Tuesday - Optimize Your Funnel: Improve the loading speed of your funnel by 1%. If your page takes 3 seconds to load, 1% is 0.03 seconds. Compress or resize one image, and you're done.
Wednesday - Improve Your Email Response Time: If you currently respond to customer emails within 24 hours, aim to respond within 23.76 hours. This seems minute, but over time, this can greatly improve your customer service and satisfaction.
Thursday - Implement a Random Act of Kindness: Positive word-of-mouth can be a powerful marketing tool, and one way to generate it is through random acts of kindness towards your customers.
Send a personalized thank-you note to a customer, give a small discount, or highlight a loyal customer on your social media. These small gestures can make customers feel appreciated, increasing their loyalty and likelihood of recommending you to others.
Friday - Reach out to someone in your Dream 100: The more you reach out to your Dream 100, the more likely you are to find those who want to work with you. Simply comment on content they have created or send them a message and see where it leads.
Saturday - Brainstorm new ideas: Dedicate 5 minutes to rapid brainstorming of new ideas. This could be anything from a new funnel to bonus offers or even new product ideas. Stress-free idea generation can lead to big solutions and improvements.
Sunday - Enhance Your Product/Service: Improve your product or service by 1%. This could mean making your product 1% more efficient or adding a feature that increases value by 1%. Listen to customer feedback to guide these improvements.
Remember, this idea is uninspiring because our minds like significant contrast; dirty to clean, old to new, poor to rich. But if you can stick with it, the results will be dramatic.
Remember, you don't just have to get 1% better…
 That will be like rocket fuel for your success! People often ask for tips on creating their funnel hub. How should it be laid out? What info should it contain? How long should it be?
The funnel this week is a great example - LadyBoss' new funnel hub.
The design is super clean, the images are high quality, and it contains all the information new or existing customers are interested in.
Click here to take a look and grab ideas for your funnel hub. As always, if you'd like a funnel hub for your business but don't want to spend weeks building it yourself, check out all of the options available on the Funnel Builder Marketplace here.
TRIVIA ANSWER In this audacious campaign, Pepsi offered a real island as the grand prize. The company purchased a small island in the Philippines, aptly named "Pepsi Island," and presented it as the ultimate reward in their sweepstakes.
That's it for this week!
Have a great weekend, and be sure to keep an eye out for Monday's email when we'll be sharing a big new update in CF 2.0, marketing gold, and much more.
Have a great weekend, |
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