There are many different ways to reach your audience. One of the more effective, which isn't often talked about, is cold email.
In the world of marketing, cold emailing stands as a somewhat misunderstood option. Many see it as a spammy tactic, while others recognize its potential for genuine business opportunities.
It's true. Many cold emails feel like an unwanted intrusion.
However, with the right approach, they can be a powerful tool for making valuable connections.
Here's a quick overview of the approach that Alex Berman recommends in his book "The Cold Email Manifesto":
1. Create an alternative domain name for your business. For example, if your domain name is yourcompany(.)com, create an alternative domain name, such as yourcompany(.)co.
2. Create a new email account using that domain name. You can use Google Workspace or other email service providers such as Fastmail or Protonmail for this.
3. Warm up your new email account with an email warmup tool. You can use Lemwarm for this.
4. Pay a lead generation expert to compile a spreadsheet with 1,000 leads. You can find freelancers that specialize in this on Fiverr.
5. Start cold emailing leads. Begin with just 10 cold emails per day for the first week. Then start increasing it by 10 emails every day until you are averaging 100 customized emails per day. Use a cold outreach tool like Lemlist to keep track of everything.
The setup process might seem laborious, but it's nevertheless extremely important. Why?
Because you will probably make beginner mistakes if you don't have any previous experience with cold email. And those mistakes can get you marked as spam!
You should do your best to avoid that, but you also need to be prepared for the worst-case scenario.
Hence the alternative domain name and a new email account. You don't want email service providers to blacklist your main business domain name!
Once you have a list of leads and a warmed-up email account to email them from, it's time for the important part…
What do you send them?
As for the content of your cold emails, Alex suggests that a great cold email consists of five parts:
1. Subject line
2. Custom compliment
3. Case study
4. Call to action
5. Email signature.
Here's the exact cold email template that his agency used to generate $600,000 in annual revenue in 30 days and then millions in revenue for both themselves and their clients:
Tidak ada komentar:
Posting Komentar