Newsletter #19: SEO for ClickFunnels, getting a Gmail blue tick, and more… |
By The ClickFunnels Team October 19, 2023 It's that time again! Here are a few of the best sales and marketing tips we've come across this week... WHAT YOU'RE ABOUT TO DISCOVER... - A quick tip for improving your SEO and conversion rate
- The recommended funnel for Christmas tree light installs
- New AI image tools you need to know about
- Jon Benson's new funnel to hack
- How to get a blue tick in Gmail
ADOBE LAUNCHES A RAFT OF NEW AI TOOLS Adobe has just updated their 'Firefly AI' tool in an effort to dominate the image (and video) AI world, and the things it can do are amazing.
If you're looking to create images for social media or your landing pages, even merch, check out this video to see what's possible with the new update!
Here are some of our favorites:
Expand Photo Beyond The Frame Easily expand a picture in any direction with Generative Expand. Select and drag the Crop tool beyond an image's original borders to the desired size, and then click Generate. The expanded canvas will automatically fill with content that seamlessly blends with the existing image.
Transform Any Image Select an area of your image, describe what you want to add in a text prompt — from pink butterflies to a wet alley at night — and see options appear in seconds.
Have Firefly Generate An Image For You Type exactly what you want Firefly to generate and watch it work its magic:
If you're an Adobe Photoshop user, you're probably already familiar with some of these. If not, you can play around with these new features in Adobe Express or Firefly. They're both free. AN OVERLOOKED SEO TIP FOR INCREASING CONVERSION RATES Digital marketing expert, Dan Mennear recently hosted a webinar with the Funnel Builder Marketplace to share Search Engine Optimization (SEO) tips for ClickFunnels users.
He shared a variety of great tips for improving your ranking within Google and other search engines (you can watch the replay here), but one thing stood out as a very quick win…
Dan shared that the time it takes for your page to load has a big impact on your SEO.
Google wants to serve its customers with the best possible experience. So, if it takes a long time for your page to load, visitors will get tired of waiting, leave your page, and go somewhere else. When Google sees this, they lower your ranking.
 (A study by Google found that as page load time goes from one second to six seconds, the probability of a mobile site visitor bouncing increases by 106%.)
If people are leaving your page, what are they not doing?
They're not opting in for whatever you're offering.
So, in theory, by improving your page load times, you will increase your conversion rates.
One of the easiest ways to improve your page load time is to optimize the images on your page.
Many people never give a second thought to the size of the images on their page. They'll add an image that is 5x bigger than it needs to be. If the image looks good, that's all that matters.
However, let's say you have three images on your page that total 15 mb. If, after optimizing them, you shrink them to 3 mb, your load time is going to improve significantly. This means more people will stick around to opt in or purchase from you.
If you'd like to have your page analyzed, enter your URL into a tool like GTmetrix or Google PageSpeed Insights, and they'll tell you how long it's taking to load and what needs to be improved. 📘 Do you have any recommendations for books on storytelling? Asking for Matt Goldberg here.
🎄 What funnel would you recommend for a Christmas light installation company? Adele Ramirez is asking here.
📺 Tayler Schweigert joined Laura and Chris on ClickFunnels Radio Tayler to share how he won the Dream Car award, and how he built a successful business Check it out on Spotify here or Apple Podcasts here.
📞 How do you deal with people who don't show up for an initial potential partner call? Share your thoughts with Eduardo Beltran here.
❓ Don Becker has 3 audible credits left… What audiobooks would you recommend? Let Don know here.  On May 3, Google began displaying blue verification check marks for email senders that have BIMI and verified mark certificates (VMCs).
Not only can Google's new verified check marks help your emails stand out and get read by the recipients, they:
Build trust: A Gmail blue tick will instill confidence in your customers and prospects. The verification badge serves as a powerful symbol of authenticity, assuring recipients that your emails are genuinely from a verified and trustworthy source.
Provide Anti-spoof protection: Registering for Verified Mark Certificates (VMCs) and implementing DMARC compliance for the Gmail blue tick provides essential protection against impersonation and spoofing. The Gmail blue tick ensures unauthorized parties cannot imitate or misuse your brand identity for fraud.
Have a Psychological impact: Customers are more likely to trust and engage with brands with the blue tick, which signifies verification and credibility.
Here's how to get yours:
Implement Email Authentication: Set up the authentication protocols SPF (Sender Policy Framework), DKIM (Domain Keys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance). We covered these in Monday's newsletter.
Register for a Verified Mark Certificate (VMC): To acquire a Gmail blue tick, you must register your logo with a reliable VMC vendor. Two of the most trusted vendors are Entrust and DigiCert. Choose who you'd like to purchase from, then go through their process to configure the VMC.
Add a BIMI TXT record at your domain provider: Once you've purchased your VMC, you'll have a unique link to the image. Your BIMI record is a line of text that includes the URL of your brand logo Scalable Vector Graphics (SVG) file. Add this to the DNS of your email provider (the vendor will show you how to do this).
After you add the BIMI record to your DNS, you're done setting up BIMI for your domain. It can take up to 48 hours for BIMI to start working. The funnel this week was built by certified funnel builder Lee Ann Price for Jon Benson, aka the man who invented the text Video Sales Letter.
The funnel has an AOV of $92.54, with total sales so far of $89,765.
The front-end offer is converting overall at 25.41% with a 50.18% take rate of the first upsell and an 11.43% take rate of the second upsell.
Jon is known for his copywriting skills, so it's worth going through the funnel just for ideas. And that brings us to the end of this week's newsletter. Join us again on Monday when we'll dive into some cool new things happening at ClickFunnels, a game-changing technique to increase conversion rates, and much more.
Have a great weekend, |
Not sure the best way to get started? Follow these simple steps to hit the ground running.
Step #1 - Get The Funnel Books: Step #2 - Get The Funnel Software: Step #3 - Online Training To Ignite Your Funnel: Step #4 - Connect With The Community: |
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