ClickFunnels Newsletter #8

Storyselling, the power of print, and much more…

Newsletter #8: Storyselling, the power of print, and much more… By The ClickFunnels Team September 11, 2023 Hey, Happy Monday! We are closing in fast on FHL, things are getting busy, but we still found time to uncover some new nuggets of gold for you. Here they are… WHAT YOU'RE ABOUT TO DISCOVER... The power of print in marketing Mastering the art of storyselling Everything you need to know about Linchpin funnels The winners of the Funnel Design-A-Thon competition Video ad tips from the guy the experts go to THE ART OF STORYSELLING: UNLEASHING THE POWER OF NARRATIVE IN YOUR MARKETING As you know, humans are hardwired for stories. We love them, crave them, and most importantly, remember them.  Harnessing the power of storytelling can create memorable marketing that resonates with your audience on a deeper level. Neurologically speaking, storytelling is powerful. A study from Princeton University found that storytelling activates multiple areas of the brain, making the listener feel like they are part of the narrative. This increases empathy, understanding, and recall, all vital for successful marketing. Readers of Expert Secrets are experts in origin stories and epiphany bridges, but there is another level to storytelling you can tap into. Some of the most successful ads of the modern day have told stories not of an individual but of a movement. For example, Apple's "Think Different" campaign told the story of rebels and visionaries breaking boundaries and changing the world. In their ads, Nike tells stories of people showing determination and resilience to achieve their goals. Pepsi repeatedly shows celebrities and sports stars having fun and placing Pepsi at the center of it. People love to be part of a movement. These stories not only arouse certain emotions in us, but they subconsciously signal that many people are already doing this thing. They have a natural air of social proof. So, how can you implement storyselling in your marketing? Decide what emotion you want to evoke: What is it you want your audience to feel? Is it rebelliousness? Freedom? Health? Joy? Find people that connect to that emotion either directly or indirectly: Are you a coach with lots of testimonials or have a supplement that thousands of people have benefited from? If not, are there people that represent that emotion in some way? (Think in terms of Apple's "Think Different" campaign.) Craft a narrative: Use the stories and experiences of those people to shape a narrative that drives the emotion you want to evoke. Feature it in your marketing: Add these new stories to your marketing and see what impact they have on your audience. Remember, the art of storyselling is about connecting with your audience on a deeper, more emotional level.  It's about creating an emotional narrative that engages, inspires, and ultimately drives action. EVERYTHING YOU NEED TO KNOW ABOUT THE LINCHPIN FHL is on the horizon, and everyone knows the theme this year is the Linchpin.  So we asked Linchpin expert James Curran to give us his most commonly asked Linchpin questions so we can all go in with a solid understanding of the basics and knock it out of the park!  Here's what James came up with:   What is Linchpin? Linchpin is a shifting of focus from promotions (get paid once) to continuity (get paid regularly) as the most important part of your business.   You sell your continuity as part of a MIFGE (Most Incredible Free Gift Ever) offer.   The MIFGE offer is an amazing offer that your customers feel compelled to take in order to try your continuity.   This is usually sold via a VSL (Video Sales Letter) funnel.   You still do promotions, but they're called Dramatic Demonstrations, and their purpose is to sell your continuity.   Also, you take back end revenue from them and put them into paid traffic to your MIFGE funnel.   Over time, your recurring revenue stacks and compounds.   What is a MIFGE? A MIFGE is a highly enticing offer. One so good that anyone on the fence will go for it.   In fact, it's really intended to do just that.   If your prospect is about 70% convinced that they want to try your continuity, the MIFGE gives them the extra 30% push to go for it. Think of it in those terms.   So, what can it include? Anything!   100% physical goods, 100% digital goods or any combination of the two.   It can be a bunch of stuff or as simple as a free trial to your continuity. That's an incredible gift!   Want a MIFGE Pro Tip? Put something in your MIFGE offer that can't be obtained anywhere else. The scarcity pull is one of the strongest, and your dream clients are bound to say yes!   Check the Magnetic Marketing Diamond Upgrade for a fantastic example   Does the MIFGE have to be free? Nope. You can charge whatever you want! Just make sure the perceived value is way more than the price, at least 10x.   What is Continuity? Wikipedia defines a continuity program as "a company's sales offer where a buyer/consumer is agreeing to receive merchandise or services automatically at regular intervals (often monthly), without advance notice, until they cancel".   Here are some familiar examples:   Subscription Boxes: HelloFresh, KiwiCo Digital Content Subscription: Netflix, Hulu, Spotify Membership Websites: 2CCX, Beachbody On Demand Software-as-a-Service (SaaS): Canva Pro, Slack, ClickFunnels   What is a Membership Success Path?   A Membership Success Path is the through line for your membership site. You take your customer on a journey from where they are to where they want to be in 3-7 stages of development. Each stage consists of action steps that, when taken, result in the completion of a milestone. Each Stage's Milestone is a concrete, unambiguous, easy to quantify "I either did it, or I didn't" accomplishment that's required to move on to the next Stage.   What kind of funnel does Linchpin use? The MIFGE offer itself is typically sold through a VSL funnel. See nobsletter.com and yourfirstfunnel.com for examples. You'll also need a simple Early Bird funnel for your launch. How do you launch your Linchpin MIFGE Offer? Follow the Internal Pressure Launch from the Linchpin book. In short, it's as follows: 3 weeks out, update your social profiles with links to your Early Bird funnel and look for groups with 100k members each 2 weeks out, pour value into each of the groups without asking for anything in return. Don't stop doing this until you're so busy you can't keep up with demand. 1 week out, create posts that use curiosity and FOMO to get people on your Early Bird list, then close the list. Launch Week - Launch first to your Early Bird list, then shout it from the rooftops on all channels! What is a Dramatic Demonstration? Dramatic Demonstrations are the loud, whiz bang, on-camera events that you host to solve a problem quickly for your dream client, build desire and invite them to join your Continuity.   Here's how to make one: Choose a DD Type: Webinar or Challenge Build the appropriate funnel Put the MIFGE trial on your registration TY page Fill the funnel with prospects Deliver the Dramatic Demonstration over 90 minutes or 5 days, depending on the DD type Make a Grand Slam offer that includes 6 or 12 months of your continuity and a whole bunch of other stuff Take all the money your earned from back end sales and use it to drive traffic to your MIFGE offer Refer to the Linchpin Book for specific frameworks for delivering a challenge or webinar.   How many levels of Linchpin Continuity are there? There are 3.   Level 1 is a mostly DIY offering sold by your MIFGE funnel and priced at $47 or $97 per month depending on whether you help people make/save money or not.   Level 2 is more DWY, sold by DD#1 and is typically $147 or $297 per month.   Level 3 is what's sold by DD#3 and can include DFY high ticket offerings, masterminds or coaching and is typically $497 or $997 per month.   It's my hope that this provides a solid foundation for everyone. High five me if you see me at FHL!   - James Curran WHAT'S HAPPENING AT CLICKFUNNELS THIS WEEK Video Ad Expert Kevin Anson is The Guest on The ClickFunnels Radio Podcast Thursday (9/14) The guest this week Kevin Anson is best known for helping businesses create winning video ad creatives. He's produced videos and ads for people like Russell Brunson, Brendan Burchard, Tony Robbins, Mike Tyson, and many more. So, tune in because Kevin is going to be sharing some great insights. Check out this and previous episodes on Spotify or Apple Podcasts. The ClickFunnels Ambassadors are Hosting a Live Q&A Wednesday (9/13) @ 12 pm Mountain Time The Ambassadors are going live to answer all of your questions, everything from ClickFunnels 2.0 to funnel design and strategy. If you have a question that you need an expert to answer, head over to the ClickFunnels Facebook group here at 12 pm Mountain time and they'll be happy to answer it for you. Ben and Susan are Building Up To FHL on FHTV Tuesday (9/12) @ 1 pm Mountain Time If you're looking for the latest news and updates about Funnel Hacking Live, tune into Funnel Hacker TV in ClickFunnels Facebook group here at 1 pm on Tuesday! THE POWER OF PRINT: LEVERAGING MAGAZINES AND NEWSPAPERS IN THE DIGITAL AGE Digital marketing has seen exponential growth over the past few years. This has led many business owners and entrepreneurs to forget one of the true powerhouses of marketing—print media.  Even in our screen-dominated age, magazines and newspapers offer a unique marketing appeal and credibility that digital platforms can't replicate.  According to a recent study by Statista, 55% of global consumers trust print marketing more than any other advertising method.  Why should you consider adding print media to your marketing strategy? The Irreplaceable Tangibility of Print Print media provides a sensory experience that digital can't compete with. People still love things they can hold in their hands. The feel of high-quality paper and the smell of fresh ink contribute to an immersive experience that's difficult to forget. This tangibility also leads to longer engagement times. People spend an average of 30 minutes reading a print magazine, compared to just 15 minutes on digital media. Updated for the 21st Century Print media is far from obsolete. In fact, it's evolving to match today's digital-driven world. QR codes, augmented reality, and cross-media integrations are merging the digital and print realms, meaning you can offer interactive experiences that engage audiences in ways impossible to achieve through digital alone. Higher Social Proof  You know as well as anyone that even the most novice entrepreneur can run ads on Facebook or YouTube these days. However, the same can't be said for running an ad in a newspaper or magazine. Ads in these mediums typically create higher social proof. Case Study: IKEA's Augmented Reality Catalogue IKEA, the world-famous furniture retailer, merged print media with their AR-enhanced catalog. Customers could use their smartphones to view 3D models of furniture in their own rooms.  This was a huge hit with both the customers who love everything in the digital world and those who prefer the more traditional methods of shopping. Here are some ideas on how to leverage print media in your marketing strategy: Utilize Direct Mail: Direct mail can be a highly effective tool, with 42% of recipients reading or scanning the mail they receive. Partner with Reputable Print Media: Collaborating with well-respected magazines and newspapers in your industry can provide a significant boost to your brand's credibility. Incorporate High-Quality Design: An eye-catching design can make your print ad stand out. Investing in quality design and printing pays dividends in increased brand recognition and consumer engagement. Integrate Print and Digital: Use QR codes or AR to direct your print marketing efforts straight to your funnels. In the fast-paced world of digital marketing, print media continues to hold its own and in many niches is the more trusted form of marketing. It can be a potent tool in your marketing arsenal, providing authenticity, tangibility, and a touch of nostalgia in an increasingly digital world. It's definitely worth considering. RESULTS FROM THE FUNNEL DESIGN-A-THON Did you know that the certified funnel builders that Russell and the team have been training had a design competition recently? The certified funnel builders had to design an application funnel, and the members of the ClickFunnels Facebook group voted on their favorites.  Well, Funnel Builder Program Manager Gregory Dakins announced the results of the competition… "I'm excited to announce that the votes for our FBC Application Funnel Design-A-Thon are in, and we are ready to announce the winners!! We had a RECORD # of votes, and it was INSANELY CLOSE! Some places were decided by just a handful of votes! CONGRATULATIONS TO EVERYONE WHO PARTICIPATED … and an extra congratulations to our winners!! Here are the results… 🥉3RD PLACE Malia Burcham!! Malia now has a 1st place and a 3rd place badge under her belt with yet another AMAZING Submission! Congrats Malia!! See Malia's funnel here 🥈 2ND PLACE Puja Misra!!! Puja also just finished up all of her Certifications just in time for FHL after having been away from the program for a little while! Such an amazing Funnel and very inspiring work Puja! Congrats!! See Puja's funnel here 🥇1ST PLACE Brooke Giroux!!! Brooke submitted a BEAUTIFUL funnel that not only worked great for the Design-A-Thon, but is also one that she uses for her business in real life as well! So cool to see! Congratulations Brooke you are a Design-A-Thon 1st Place Winner!!! See Brooke's funnel here Congrats to all the FBC Members who participated in this Application Funnel Design-A-Thon, and a special thank you to the CF community for submitting a RECORD number of votes!!" That's it for today. Have a productive week and we'll see you back here Thursday when we discuss how to master retargeting and much more. Don't forget, we are offering ONE PERSON WITH A FHL 2023 TICKET A FULL FEATURE IN THE NEWSLETTER. This kind of exposure could be a huge game-changer for you and your business. If you have already, make sure you grab your ticket now here! I can't stress enough how few there are left. Have a great week, -ClickFunnels Team Not sure the best way to get started?  Follow these simple steps to hit the ground running. Step #1 - Get The Funnel Books: DotComSecrets  |  Expert Secrets  |  Traffic Secrets  The Linchpin  Step #2 - Get The Funnel Software:  ClickFunnels  |  Voomly Cloud  | GERU Step #3 - Online Training To Ignite Your Funnel:  Your First Funnel Challenge  |  Magnetic Marketing Challenge PLR Funnels Step #4 - Connect With The Community:  FunnelHacker Facebook Official Facebook Group Funnel Hacking LIVE (Annual Event) Facebook  |  Instagram  |  YouTube  |  Twitter © Etison LLC  By reading this, you agree to all of the following: You understand this to be an expression of opinions and not professional advice. 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