2CC winner Carl Parnell recently shared some of the key takeaways he has figured out the hard way getting to 2CC.
Here they are:
1. Hire when it hurts - this is rule number one, as you can't ever truly transcend when being a one-man band.
The key here is to actually do the things in your business first, successfully and consistently until you know there is a proven process and system in place to teach someone else how to do what you do.
Many make the other mistake of hiring help too early when you're not even sure exactly what they should be doing.
Do it well yourself first, then bucket all your tasks into time consumption, how critical they are to cash flow and of those tasks can you outsource to allow you to focus on the critical parts to increase revenue.
2. Pick a marketing strategy and stick with it until it works.
There are multiple ways to sell and get clients. Paid, organic, FB, TikTok, YouTube etc etc., everything works, but when you don't yield results right away, don't be tempted to keep switching strategies all the time because you saw someone else crushing it with IG reels and want to have a go.
Pick one and master it.
Only when you're consistently seeing results with that one thing should you test supplemental marketing strategies.
3. Rest. Actually, this is priority number 1.
None of this "hustle and grind" mentality please, do not overwork yourself. You might handle it in the short term, but it WILL catch up with you.
Again, from experience, if you're making yourself sick by working too hard, you'll spend longer not being able to work as a result of this.
Allocate set breaks and dedicate your evenings and two FULL days off from your business each week. These must be non-negotiable. When the evening hits I try to be as strict as possible, and my phone usually goes into flight mode.
4. When not resting, be willing to sacrifice the detrimental for the better good.
When you're refreshed and ready to get after it, identify external forces that could be harming your progress and do what you need to do to handle it.
Toxic relationships or friends that you know are holding you back need to be removed. Limit contact, make your boundaries clear and be the example you want them to follow. If they support you then keep them close. If they don't, it's bye Felicia.
5. Don't get lost in comparison City.
Don't compare everyone else's progress and results to yours.
Stay in your lane, be proud of your work and the good times will follow. If you feel like you're behind other people? You're not. We all tread the same path, but our destination is always unique to us.
Enjoy the process and simply be inspired by others only.
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