ClickFunnels Newsletter #11

Premiums, the caveman test, and more…

Newsletter #11: Premiums, the caveman test, and more… By The ClickFunnels Team September 21, 2023 Hey Funnel Hackers! Funnel Hacking Live officially sold out on Monday. If you're planning to come, I hope you got your ticket! If you didn't manage to get a ticket in time, the best thing you can do is add yourself to the waiting list here.  It's not uncommon for something to come up that causes a ticket holder to cancel. If that happens and you're the the waiting list, you'll be the first to know. Stick your name down, and then let's dive into the golden nuggets we've found for you this week… WHAT YOU'RE ABOUT TO DISCOVER... A Your First Funnel success story Does your landing page pass the caveman test? How often do businesses email their list? The funnel driving a community member's business The premium that saved Sports Illustrated COULD A PREMIUM TRANSFORM YOUR BUSINESS? What would you say is the most underutilized method for increasing conversions?  Digital Marketer's Perry Belcher would tell you it's including a premium in your offer. Perry once told the story of how the magazine 'Sports Illustrated' was on the verge of bankruptcy. They were losing customers fast. They tasked marketing manager Martin Shampaine with coming up with a way to get people excited about ordering a magazine subscription. It needed to be easy to make, cheap to fulfil, but so unique that people would want to pay $55 for a year subscription. One day, while wandering around New York, Shampaine came up with the idea of giving away a football phone with every subscription.  Novelty phones were becoming more and more popular so Shampaine went to work on creating a prototype. Once the prototype was ready, he sent a direct mail out to 35,000 potential SI subscribers offering the phone to see how people would react. The response was amazing! Shampaine found a manufacturer in China to produce the phone created in mass and SI purchased airtime on cable channels to promote it.  The two-minute commercial quickly became something of a phenomenon. It created a cult following around the football phone, even getting mentions in movies like Wayne's World 2. It was so popular that between 1986 and 1991, the magazine sold around 1.6 million new subscriptions, saving the company and putting the football phone on the map. The football phone wasn't an obvious idea for a premium but people loved it.  So, have a think… What premium could you include in your offer? THE CAVEMAN IDEA Does your marketing pass the 'caveman grunt' test? According to storytelling expert Donald Miller, in his book 'Building a Story Brand', there are three questions audiences must be able to answer within 5 seconds of looking at your landing page: 1. What is this person offering? 2. How will it make my life better? 3. What do I need to do to buy it? Take a look at your landing pages and ask yourself, would a caveman be able to grunt an answer to the three questions posed above?  If they can't, there's a very high chance your conversion rate is suffering. HOT IN THE COMMUNITY 📺 Teaching Experts Ryan Lee and Brad Gibb Are The Guests on The ClickFunnels Radio Podcast Tune in on Spotify here or Apple Podcasts here to learn how they have harnessed the power of funnels to grow their business and revolutionize online marketing.  👀 What's your favorite tool for producing reels and short videos? Join the conversation with Michael Yeung here. 📧 How often do you send an email to your list? Simcha Ehrman is compiling the answers here. 🖥️ Prabhath Bandara shares how to use Midjourney to generate graphics for your funnel designs. Check out the guide here. ⌚ If you had 1 hour to help change people's lives, what would you teach? asked if organic marketing is dead… Share your thoughts on Steven Martinez's post here. YOUR FIRST FUNNEL SUCCESS STORY Are you familiar with the Your First Funnel Challenge? Basically, the incredible challenge team go above and beyond to help participants launch their first funnel in just 5 days. With all the tools and resources given in the challenge, success stories are popping up constantly. Challenge Assistant Manager, Jennifer Zabbish, recently interviewed the latest Your First Funnel success story, Raynae Gant to see what gold she had to share. Here's the post: "During the Your First Funnel Challenge, the team and I witnessed Raynae posting the homework, engaging with other fellow Funnel Hackers, and participating in the training as well as the VIP coaching sessions. Raynae, Founder of Motherhood Bliss Club, created a newborn E-book, Unlocking the Secrets of First-Time Mommyhood - along with others and built it into the funnel. This was her FIRST funnel, and my team and I were BLOWN AWAY! As a mom - I wish I would have had something like this, and I personally know that so many other moms feel the same. Where is the book?! Naturally, we had to reach out to her and see if she would be interested in spilling the beans to her first funnel success. Please enjoy this Q&A with Raynae, where she shares her Your First Funnel Success Story below: What was the reason you took the Your First Funnel Challenge? To show myself, show my family that if you really want something… you can do it! What type of funnel did you build out during the YFFC Process? I made a free product funnel & a funnel to my digital products. What were some of the struggles you encountered during the YFFC, and how did you overcome those? I'm very tech savvy but some parts were a learning curve for me but the days I got frustrated, I took a break from the computer and went right back with an open mind and tackled my goals for the day. Was there any specific training out of the whole challenge that really "stuck" with you as an "ah-ha" moment that you've been able to implement into your business and help take it to the next level? My "ah-ha" moment was the day when we built our first funnel challenge. That's when I knew I could control what my audience/niche sees & buys! What advice would you provide to those going through the YFFC for the first time and may be discouraged or wondering what the possibilities are with this challenge? Don't give up! Please don't give up. All my ups and downs I came across - I could have given up every day but I stayed positive & didn't let a small problem or big problem discourage me from being successful with my business! FUNNEL OF THE WEEK What better funnel to feature than Raynae's? Below is the funnel she created as part of the challenge. She has clearly spent a lot of time thinking about the design and naturally, she knows her customer, so the copy is great too. Take a look at the funnel here and if you would like to join the Your First Funnel Challenge, register here (it's completely free). And with that, we're almost done for another week. Funnel Hacking Live is next week, so we can't wait to see everyone there!  Before then, we'll see you back here on Monday when we discuss how to master networking at events (even if you're a total introvert) and much more. Have a great weekend, -ClickFunnels Team Not sure the best way to get started?  Follow these simple steps to hit the ground running. Step #1 - Get The Funnel Books: DotComSecrets  |  Expert Secrets  |  Traffic Secrets  The Linchpin  Step #2 - Get The Funnel Software:  ClickFunnels  |  Voomly Cloud  | GERU Step #3 - Online Training To Ignite Your Funnel:  Your First Funnel Challenge  |  Magnetic Marketing Challenge PLR Funnels Step #4 - Connect With The Community:  FunnelHacker Facebook Official Facebook Group Funnel Hacking LIVE (Annual Event) Facebook  |  Instagram  |  YouTube  |  Twitter © Etison LLC  By reading this, you agree to all of the following: You understand this to be an expression of opinions and not professional advice. You are solely responsible for the use of any content and hold Etison LLC and all members and affiliates harmless in any event or claim. If you purchase anything through a link in this email, you should assume that we have an affiliate relationship with the company providing the product or service that you purchase, and that we will be paid in some way. 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