"What is the core foundation for selling anything? (hint, I talk about it all the time)"
Answer at the bottom of the newsletter
Hey Funnel Hackers! Welcome to the Marketing Secrets Newsletter! I'm actively implementing my marketing methods - this is where you get the results from my testing!
Here's how to transform your business in 2 minutes today!
Today You'll Learn This In 2 Minutes Or Less...
✔ Newsletter From Russell → "Quick intro to Claude Hopkins"
✔ New Podcast Episode → "Life Magnet: Unlocking The Potential of the Subconscious"
✔ Inside The Community → The funnel that took ClickFunnels to 9-figures... Dream 100... and more!
✔ PLUS the answer to the trivia question above!
Quick Intro to Claude Hopkins
Hey Funnel Hacker,
What if your most effective ad campaign is hiding in plain sight?
Let me introduce you to Claude Hopkins.
In the early 1900s, Schlitz Beer was the number 8 beer brand on the planet. They'd hired tons of different agencies and companies to help them advertise their beer without success.
Then they hired Claude Hopkins.
Hopkins wasn't familiar with the beer making process so they sent him to their manufacturing plant.
He was amazed and inspired by the process. So he created a series of ads that explained the beer making process…
The owners of the Schlitz thought it was odd. They said, "But that's what every beer making company does…"
But Hopkins knew the other companies weren't sharing their process…
So they ran the ads.
And Schlitz Beer went from the number 8 beer company… to the number 1 beer company.
Sometimes the best marketing campaign… is the most obvious marketing campaign :)
- Russell Brunson
Read Traffic Secrets
"Book reveals 20 key secrets to get hundreds or even thousands of hungry buyers to your websites and funnels!"
Answer: Hook, Story, Offer. It's the core foundation for how we sell anything (not just online). Even Claude Hopkins was doing it in his ad above! It's how we diagnose what's not working in every funnel, ad, social media post, and more.
...Learn more about how better understand and apply Hook, Story, and Offer in ads starting on page 49 of Traffic Secrets.
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