"Why is sending more traffic to a failing funnel actually one of the best things you can do?"
Answer at the bottom of the newsletter
Hey Funnel Hackers! Welcome to the Marketing Secrets Newsletter! I'm actively implementing my marketing methods - this is where you get the results from my testing!
Here's how to transform your business in 2 minutes today!
Today You'll Learn This In 2 Minutes Or Less...
✔ Newsletter From Russell → "How I make $15…"
✔ New Podcast Episode → "Life Magnet: Unlocking The Potential of the Subconscious"
✔ Inside The Community → What I would do starting over from scratch... his TRILLION dollar funnel mistake... and more!
✔ PLUS the answer to the trivia question above!
How I Make $15…
Hey Funnel Hacker,
What if I told you that, on average, it costs me about $23 to sell just one copy of my book, DotCom Secrets, through ads?
You'd probably think I'm losing money…
Because you can get the book for free on the landing page!
But I have a secret ;)
Even though the book is free and only requires you to pay $7.95 for shipping and handling… I make $15 every time I sell a book.
Here's how…
At checkout, we have an order bump for people to add the audiobook to their order for an additional $37. That has a 20% conversion rate.
After people confirm their order, there's a $97 upsell to one of my courses, which has about a 9% conversion rate. Finally, there's a second upsell for $297 that has about a 4% conversion rate.
Let's do the math…
Our average cart value is about $37.71. Subtract the $23 it costs me to sell one book, and I'm left with a $15 profit…
…on giving away a book for FREE.
Not only that… but those customers now have access to tons of my content, my ideas, and my help… and they're very likely going to come back in the future and maybe even sign up for ClickFunnels :)
See how this works?
A book funnel… isn't just about the book.
It's just as much about the order bumps and upsells.
My mentor Dan Kennedy once said, "Whoever can spend the most money to acquire a customer… wins."
If you want to learn more, get your own copy of DotCom Secrets for free, where I'll teach you how to build this and LOTS of other types of funnels that have helped me grow my businesses!
- Russell Brunson
Read DotCom Secrets
"Book reveals 28 key secrets to make two to three times as much money from the same traffic you're getting now!"
"Our new A.I. driven Webinar Funnel Builder will build your funnel to match our proven, best practices on our top converting webinar funnels, design the pages, write the copy and give you a funnel that you can quickly plugin to your ClickFunnels account!"
Answer: Because the sooner you see where the funnel is failing, the faster you can get it fixed. The launch is just the first match, or the first test. I need to see what happens on each page of the funnel... how many clicks, how many join my list, what percentage of them bought, and more. After I see all the data, then I can figure out what changes I need to make to create a perfect funnel.
...Learn what Funnel Audibles you need to make for your funnels, starting on page 368 of DotCom Secrets.
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