"What are the four elements that make an attractive character effective?"
Answer at the bottom of the newsletter
Hey Funnel Hackers! Welcome to the Marketing Secrets Newsletter! I'm actively testing my marketing methods and this is where you get the results for free!
The secrets to transform your business in 2 minutes a day!
Today You'll Learn This In 2 Minutes Or Less...
✔ Newsletter From Russell → "How to sell to DREAM customers"
✔ New Podcast Episode → "Redefining Dramatic Demonstrations"
✔ Inside The Community → Day in the life of a "bibliomaniac"... Today's my birthday... and more!
✔ PLUS the answer to the trivia question above!
How to sell to DREAM customers
Hey Funnel Hacker,Has anyone ever said you should 'tell your brand story'?
I tried it once.
But the only cool stories I had were about my wrestling career… and I started noticing all my buyers were men… and all were into sports.
Isn't that weird?
If you're not careful your brand story will attract totally the wrong people!
Now, I'm not saying I had a problem with selling to male athletes.
It's just that I'd thought my 'dream customer' was any kind of entrepreneur starting up an online business.
Why couldn't I attract anyone else?
A couple weeks later, I had an idea.
I started telling the story of how one of my students – a woman named Joy Anderson – started an amazing business teaching other women how to set up a pre-school.
Then I launched a brand-new product.
Not only did we gross $1 million in sales within two weeks….
But after that launch, I saw a 50-50 split between men and women at my workshops and all the women were there because they were inspired by Joy Anderson.
Yes… I used a brand story that wasn't about me and attracted a different customer!
The truth is, a lot of people confuse a 'brand story' with an 'origin story'.
But…
If you're gonna start attracting your dream customers…
How do you figure out what to say?
How do you know whose story you should use?
I actually have a hack that I call the 'Attractive Character'.
The Attractive Character has helped thousands of business owners transform their fortunes – just by changing the story they tell their customers!
I've worked on it for years.
And you can read all about how to create your own Attractive Character in my latest blog.
"Our new A.I. driven Webinar Funnel Builder will build your funnel to match our proven, best practices on our top converting webinar funnels, design the pages, write the copy and give you a funnel that you can quickly plugin to your ClickFunnels account!"
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