(#57) Jay-Z’s Dream 100 plan, design tips, and much more…

Trivia question: What strategy did Hotmail use in its early days to become one of the fastest-growing email services?

TRIVIA QUESTION What strategy did Hotmail use in its early days to become one of the fastest-growing email services? Check your answer at the bottom. By The ClickFunnels Team February 29, 2024 Hey Funnel Hacker,  Did you know there are roughly 5 million people worldwide who have their birthday on Feb 29th and they're called "leaplings"? Little bit of useless trivia for you there. Some information that will be significantly more valuable to you and your business will be shared in Russell's chat/masterclass with Dan Kennedy tomorrow morning at 11am Eastern! Dan is one of the most knowledgeable marketers/business owners around and this is the first ever masterclass he's doing from his house, so we're expecting some serious gold to be shared. If you want to be one of the lucky few who gets to learn these secrets, save your spot here now. Then, head back over here because we've got a few nuggets of our own to go through… WHAT YOU'RE ABOUT TO DISCOVER IN THE NEXT 7 MINUTES... How Jay-Z does the Dream 100 A shockingly simple marketing flywheel Lead magnets for a crepe store A global furniture company's funnel to hack Page design tips from a Two Comma Club Award winner HOW JAY-Z DOES THE DREAM 100 Have you ever wanted to send a gift to get the attention of your Dream 100 but haven't been able to figure out what to send? If so, Jay-Z's fundraiser campaign for his Shawn Carter Foundation Gala serves as a great example of how to make huge waves with the Dream 100. Side note: As you read Jay-Z's story, ask yourself why his choice of gift worked so well. The answer isn't as obvious as it might seem… Moving beyond the conventional approach of soliciting donations through direct appeals, Jay-Z opted for a strategy that not only stood out but also spoke directly to the caliber of his targeted audience. Rather than sending out low-cost tokens in the hope of securing donations, Jay-Z sent select VIPs an extravagant package: $15,000 Rolex Daytona watches accompanied by bottles of his own luxury champagne.  While many saw it as Jay-Z simply showing off, marketers realized it was a calculated move to engage the affluent and influential people on his Dream 100. Four huge outcomes of Jay-Z sending these items: 1. He knew that the people on his Dream 100 are regularly inundated with requests for financial contributions. Getting them to support his foundation would require more than the usual effort. 2. A gold Rolex does more than just cut through the noise; it delivers a message of exclusivity and mutual high regard, positioning the Shawn Carter Foundation Gala as an event not to be missed. 3. When recipients like Meek Mill and Swizz Beatz showcased their VIP gifts on social media, they inadvertently served as ambassadors for the cause, generating buzz among their combined 20 million followers.  This public display of gratitude and the exclusivity of being part of Jay-Z's inner philanthropic circle undoubtedly encouraged others to contribute, amplifying the foundation's reach and impact. 4. By sending gifts of significant value, Jay-Z essentially set the stage for generous donations to his foundation.  The real secret to the success of Jay-Z's plan On the face of it, the extravagance of buying guests $15,000 Rolexes is what made this a success. But, what do you think would have happened if instead of the $15,000 watches, Jay-Z bought them all run-down $150,000 houses on the outskirts of New York City? It wasn't the price tag that made this a success, it was the wow factor. If you want to implement this in your business, you don't need to send out expensive gifts, you need to send them a gift that will wow them. Obviously, doing this isn't the easiest thing in the world. You need to unlock proven tactics and hear more case studies. This two options below will give you just that: Option 1: Check out this post here by our very own Mike Blankenship. Option 2: Get a free copy of Traffic Secrets using this link here. Russell dives deep into some incredible tactics on finding and infiltrating your Dream 100.  You're probably wondering what other gold Russell shares in Traffic Secrets, right? Watch this video to learn more: HOW TO BUILD A SHOCKINGLY SIMPLE MARKETING FLYWHEEL How do you build a simple marketing system that drives lots of organic traffic to your funnel? According to this ingenious marketing flywheel, all it takes is four simple steps absolutely anyone can follow.  Starting with… Step 1: Ignite The Flywheel The initial step is to do something simple that people in your audience will be interested in. For example, you could share a marketing tactic on Reddit that drives 20 leads to your funnel… Or, you could help a client lose x lbs in x days… Or, you could bake a cake for a customer that they say is the best they have ever tasted. Step 2: Share Your Success Story The next step is to then broadcast your achievement.  Sticking with the marketing tactic, you could write a blog post, create a video, or share a social media post detailing "How a simple marketing tactic helped me generate 20 new leads in 1 hour". Being a case study, this post will attract a lot of interest from people wanting to find out exactly how you did it. This in turn will drive even more leads to your business. Step 3: Share Your Success Story Success Story What do you do next? Write a blog post, create a video, or share a social media post broadcasting this achievement. For the marketing tactic, it might be "How a 4 minute video helped me generate 100 new leads". For the weight loss example, it might be "The 3 tricks I used to help 3 clients lose x% of their body fat in x days". For the baking example, it might be "53 customers say this one muffin is the key to their happiness". Step 4: Rinse and Repeat The beauty of the marketing flywheel lies in its repeatability.  Each step generates new customers and new case studies. Again, because they're case studies, they inspire trust in the person viewing your content which naturally generates more leads. It creates a self-sustaining loop of growth and exposure, driving more traffic and, subsequently, more success. You are more than capable of getting one case study, right? That's all you need to get started. Once you have that case study, you have everything you need to create a flywheel that can't be stopped! All you need to do is share in the right place so your ideal customers see it. If you want expert secrets into doing that, this is all covered in Traffic Secrets too (you can get a free copy here).  POPULAR IN THE COMMUNITY ❓Do you use ClickFunnels 2.0 for your Email Marketing? Laura Demetrious is asking here. 🙋What are your top affiliate marketing resources? Share your tips with Kat Conley here. 👀What are the emerging trends of online businesses in 2024? Share your thoughts with Kiran Multani here. 🤔In the world of sales funnels, what's the ONE thing you wish you knew when you started? Russell is asking here.   🥞What would you recommend offering as a lead magnet for a crepe restaurant? Renee Jackson is looking for suggestions here. FUNNEL OF THE WEEK What would you say is the most popular lead magnet you can create? A lot of very successful business owners and marketers will tell you it's anything that gives your customer valuable information… If you can create something that gives a person information and at the same time makes your product or service key to them getting that result, you're on to a great thing. A worldwide furniture store has developed a fantastic way to do just this. Their 'lead magnet' is fun to use, interesting, and, by using it, you're effectively pre-selling yourself their products. It drives a significant number of people into their funnel every single day. Check it out here. Coming up with these kinds of ideas on your own is never easy.  Did you know at our Funnel Builder Marketplace, our experts do more than just build you conversion driving funnels… They can also help you strategize exactly how to create your own game changing lead funnel. You can browse through the options here (many of these people have been trained by Russell and our Funnel Builder team so they're amongst the best in the world at this stuff!) DESIGN TIPS FROM A 2CC WINNER Yogiraj Bhoir recently posted the existing video of him unboxing his brand new Two Comma Club Award. As always, we love to find out what gold 2CC winners have to share. What ideas or tips can they share to help others in their journey to the Two Comma Club. Here is one of the most important aspects of Yogiraj's success… "Don't Let Poor Design Cost You Customers: The Impact of Landing Page Design As the saying goes, "first impressions last," and this rings true for your landing page design.  Your landing page is the face of your brand, and it's essential to make a good impression on your audience. A visually stunning and professional-looking design can increase engagement, build trust, and enhance your brand's image.  94% of first impressions are design-related The design of your landing page can have a significant impact on the first impression your audience has of your brand. A visually stunning and professional-looking landing page can increase the chances of capturing their attention and keeping them engaged. 85% of users will abandon a website if it has a poor design Usability is a critical factor in your landing page's success. If your page is difficult to navigate, cluttered, or has poor design elements, users are more likely to leave and not convert. A well-designed landing page can keep your audience engaged and increase conversions. 76% of users judge a business's credibility based on its website's design Your landing page's design can influence the audience's perception of your brand's credibility. A professional and consistent design can enhance your brand's image and make it more trustworthy. 52% of users say that a bad mobile experience makes them less likely to engage with a company Your landing page should be optimized for mobile devices, and the design should be responsive. A mobile-friendly design can increase engagement and conversions, while a poor mobile experience can drive users away. 59% of users prefer a beautifully designed website over a plain one. A visually appealing landing page can capture your audience's attention and increase their engagement. Use high-quality images and videos, clear headings, and strategic white space to create a visually stunning design. In conclusion, design plays a crucial role in the success of your funnels. By using a professional-looking, user-friendly, and consistent design, you can increase engagement and conversions, build trust with your audience, and enhance your brand's image. TRIVIA ANSWER One technique Hotmail used that drove incredible growth was to include a simple signature at the end of every email sent out by its users that read "Get your free email at Hotmail".  This was one of the first known uses of this technique. It naturally leveraged viral marketing and led to a rapid increase in its user base. And with that, we come to the end of another Thursday newsletter! We have something BIG coming your way on Monday… If you like having funnels built for you that are optimized for high-conversions, fully customized to your business, for free, in under 5 minutes, you won't want to miss Monday's newsletter. Have a great weekend, -ClickFunnels Team Not sure the best way to get started?  Follow these simple steps to hit the ground running. 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