Millions of people all over the world love TED Talks. They share incredible stories and insights in under 18 minutes.
But, a question came up recently…
What sets the best Ted Talks apart from the rest?
And, after some digging, what we found was that one of the key features of a TED Talk that's watched by millions is a strong opening.
This makes sense because according to research published in the Social Psychological and Personality Science journal, "First impressions are formed within milliseconds."
Someone will make a decision on whether or not they're going to watch your webinar/ad/short/YouTube video within the first few seconds.
This means the opening of your presentation is crucial if you're going to connect with your audience and ensure they stick around (and then hopefully share it with others).
That led to a second question…
What makes a great presentation opening?
What we found is that the most popular TED Talks all started with one of seven strategies (some utilized multiple).
Here are those seven and an example from a hugely popular talk:
"A couple years ago, an event planner called me because I was going to do a speaking event. And she called, and she said, "I'm really struggling with how to write about you on the little flyer." And I thought, "Well, what's the struggle?"
"And she said, "Well, I saw you speak, and I'm going to call you a researcher, I think, but I'm afraid if I call you a researcher, no one will come, because they'll think you're boring and irrelevant." And I was like, "Okay."
"And she said, "But the thing I liked about your talk is you're a storyteller. So I think what I'll do is just call you a storyteller." And of course, the academic, insecure part of me was like, "You're going to call me a what?"
"And she said, "I'm going to call you a storyteller." And I was like, "Why not 'magic pixie'?" I was like, "Let me think about this for a second." I tried to call deep on my courage. And I thought, you know, I am a storyteller. I'm a qualitative researcher. I collect stories; that's what I do. And maybe stories are just data with a soul. And maybe I'm just a storyteller. And so I said, "You know what? Why don't you just say I'm a researcher-storyteller."
"And she went, "Ha ha. There's no such thing." So I'm a researcher-storyteller, and I'm going to talk to you today…"
2. A Shocking Statement: Pamela Meyer -
'How To Spot A Liar'
"Okay, now I don't want to alarm anybody in this room but it's just come to my attention that the person to your right is a liar."
"When you have 21 minutes to speak, two million years seems like a really long time, but evolutionarily, two million years is nothing. And yet, in two million years, the human brain has nearly tripled in mass, going from the one and a quarter pound brain of our ancestor, Homo Habilis, to the almost three pound meatloaf that everybody here has between their ears.
"What is it about a big brain that nature was so eager for everyone of us to have one?"
"I'm a gamer so I like to have goals I like special missions and secret objectives so here's my special mission for this talk.
"I'm going to try to increase the lifespan of every single person in this room by seven and a half minutes.
"Literally you will live seven and a half minutes longer than you would have otherwise just because you watch this talk."
"When I was seven years old, and my sister was just five years old, we were playing on top of a bunk bed. I was two years older than my sister at the time - I mean, I'm two years older than her now - but at the time, it meant she had to do everything that I wanted to do, and I wanted to play war.
"So we were up on top of our bunk beds. And on one side of the bunk bed, I had put out all of my G.I. Joe soldiers and weaponry. And on the other side were all my sister's My Little Ponies ready for a cavalry charge.
"There are differing accounts of what actually happened that afternoon, but since my sister is not here with us today, let me tell you the true story…"
6. An Intriguing Statement: Keith Barry - 'Brain Magic'
"Brain magic. What's brain magic all about? Brain magic to me indicates that area of magic dealing with psychological and mind-reading effects.
"So unlike traditional magic, it uses the power of words, linguistic deception, non-verbal communication, and various other techniques to create the illusion of a sixth sense.
"I'm going to show you all how easy it is to manipulate the human mind once you know how."
"Imagine a big explosion as you climb through 3,000 ft. Imagine a plane full of smoke. Imagine an engine going clack, clack, clack, clack, clack, clack, clack. It sounds scary.
"Well, I had a unique seat that day. I was sitting in 1D."
The next time you create some content, try using one or more of these strategies and see if it makes a difference.
Once you have a killer opening, remember the words of communication expert Dr. Alex Thompson: "An unforgettable presentation does more than inform; it transforms. It leverages the immediacy of first impressions, the allure of the unexpected, the power of personal stories, the warmth of humor, and the timeless structure of storytelling to create a moment of genuine connection and insight."
If you want the frameworks to achieve that, make sure you have these two things in your tool belt:
1. Expert Secrets (details every step of your webinar to ensure it converts like crazy). You can get a
free copy here.
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