TODAY'S NEWSLETTER IS BROUGHT TO YOU BY: 2 COMMA CLUB SECRETS
How 2,331 Entrepreneurs (Just Like You) Each Created Their Own 'Two Comma Club' Funnel, And How You're Just 'One Funnel Away' From Your Own Success Story! |
| | TRIVIA QUESTION "What high-profile brand popularized the use of QR codes for marketing by placing them on their products in 2008?" Check your answer at the end of this email. |
By 'Marketing Secrets' Team May 13, 2024 Hey FunnelHackers, Did you know ClickFunnels has over 100,000 active users… but only 2,331 of them have earned a 'Two Comma Club' award? Makes you wonder… What are the top 1% of ClickFunnels users doing differently than the other 99%? Here's what we found. Now let's jump into today's newsletter! WHAT YOU'LL DISCOVER IN JUST 7 MINUTES…
✔ Newsletter From Russell → "How to make great marketing… stink" ✔ What's Hot → 5 easy ways to get more website traffic, create frameworks that sell, and more. ✔ Insta-Bombs → How to become 'best friends' with any influencer. ✔ From The Podcast → How To Change Your Business with Funny, Inexpensive Ads, with Kristine Mirelle ✔ 'Dive Deep' Blog Post → This AI Funnel Builder is Crazy — Try it For Free! ✔ Strategy Video → Your simple two-step funnel script [save this!] ✔ And more! |
HOW TO MAKE GREAT MARKETING… STINK The longer you work on something, the more exciting it is when it finally comes to fruition. I'd been working on the offer and structure for my 'Secrets of Success' community for years. And so I was really excited when I finally got the time to sit down and put together the sales letter during a flight. I sat down on the plane, went into focus mode… and over the next four hours I accomplished pretty much nothing. I couldn't figure out what was wrong with me. I've written hundreds of sales letters. I was super excited to write this one in particular. But when it came down to it… I didn't know what to say. What was wrong with me? Then a few days later I was talking to Josh Forti and he told me how he had revisited my book, Expert Secrets, and figured out who his people were and what movement he was trying to create. And then it clicked! I hadn't clearly defined WHO I was writing for… It wasn't that I didn't know the right stuff to put on the sales page… it was that I didn't know how to say it because I didn't know who I was talking to. After all… a letter for everyone is a letter for no one. Obviously I knew what my offer was… and I knew it was amazing. But I hadn't sat down and said to myself, "Okay. But who is this for?" So I took a step back and thought about my dream customer. And I figured out they are the "round pegs in square holes." The crazy ones. The misfits. The people who push change forward because they're crazy enough to believe change is possible. From there the sales letter (and all the other marketing assets) flowed like butter. Because I knew who I was talking to. If you're stuck, or if your marketing isn't performing as well as you think it should be, there's a very good chance you just haven't clearly defined who your dream customer is. Who are they? What do they want more than anything? What are they afraid of? I go into tons of detail in my book, Expert Secrets, which is all about building an audience and creating a movement. You can get a free copy here.
To your success,
- Russell Brunson
| | Read Expert Secrets "Book reveals 19 key secrets to finding your voice and telling your story in a way that gets people to buy your products!"
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HOW TO BECOME 'BEST FRIENDS' WITH ANY INFLUENCER The biggest influencers get hundreds or thousands of DMs every day from people who want them to promote their stuff. If you want to become "best friends" with influencers in your niche, you've got to rise above that noise. But what do you say? When do you reach out? How do you ask them to…well, promote your stuff? One of the things that Russell is best at is building genuine friendships with influencers in his niche. It's helped him grow ClickFunnels, sell more copies of his books, and reach more people. How does he do it? In this Insta-vid, he shares the following three green lights he looks for when connecting with a new influencer.
🚦Green Light #1 — Comment BEFORE you DM. If the first time the influencer sees your face is in their DMs, you're doing it wrong. You should follow the influencers you're trying to connect with on their social channels… and then regularly comment, share, and like their content. Show them that you're an engaged follower and fan who genuinely loves what they're doing. Then when you DM them, they'll be more receptive.
🚦Green Light #2 — Tell them how great they are. Dale Carnegie once said, "Talk to someone about themselves and they'll listen for hours." Literally EVERYONE loves to talk about themselves and be told how great they are. So that's your very first message. And be specific. Tell them how something they did personally had an impact on you and compliment them on how great they are.
🚦Green Light #3 — You've done your homework on them. If you do the first two green lights, then there'll come a time when you actually get to talk to them more deeply… maybe it's online or maybe it's face-to-face. But if that time comes and you don't know anything about them or what they're interested in, then you could lose your shot. Like one time someone spent months for a chance to finally pitch Russell on their business idea… and it was for a coffee business. Russell is LDS and doesn't drink coffee. They would have known that if they had done a bit of research before reaching out!
Follow Russell on his Instagram for more tips! 📈 Need more website traffic? There are 5 things you should try right now.
📦Want to create frameworks you can sell to your audience? This is how you do it.
✍️Want ALL our best scripts for sales letters and ads? Check out this free webclass. HOW TO CHANGE YOUR BUSINESS WITH FUNNY, INEXPENSIVE ADS, WITH KRISTINE MIRELLE I had the pleasure of sitting down with the incredible Kristine Mirelle, whose journey from selling CDs door-to-door to mastering the art of creating uproariously funny ads will blow your mind. Kristine's knack for turning everyday items and her smartphone into viral ad gold is nothing short of genius. We dive into her inspiring story, from those early days of door-to-door sales to her game-changing approach to advertising. Listen to it now! CORRECTLY LEVERAGE FACEBOOK GROUPS WITH CHRISTINA ROWE How do you use Facebook Groups to help grow your business? Inside my Inner Circle mastermind, the members voted twice that Christina Rowe had the secrets. So I finally sat down with her to get all of the details about how she leverages Facebook Groups and the possibilities are suddenly endless! Whether you're looking to leverage a small or large group, the ideas and strategies in this episode will get your mind reeling and the wheels churning! Listen to it now!
THIS AI FUNNEL BUILDER IS CRAZY — TRY IT FOR FREE! One of the hardest parts sometimes about building a funnel is just getting started — it's like blank page syndrome. You just don't know where to start. But what if an AI built your funnel for you and took you, say, 80% of the way… and then you could just tweak it to take it the rest of the 20%. Wouldn't that be cool? Well, I'm so excited to share this with you. Our team finally finished what they've been working on under the radar… and it's amazing. It's an AI that builds your funnel for you! The flow. The design. The copy. The images. ALL OF IT. It's so cool 🙂 Want to see how it works… and try it for free?! [READ MORE] YOUR SIMPLE TWO-STEP FUNNEL SCRIPT [SAVE THIS] Long sales pages can convert really well. But there's a time and place to keep things simple. If you're selling something, for instance, that's a frontend offer and relatively inexpensive, you don't necessarily need thousands of words of copy or a 30-minute video. Here's a simple, super effective script you can use when selling inexpensive front-end offers. It's called the "Who, What, Why, How" script.
Who: Who are you? Introduce yourself very briefly. Hey there! I'm Russell Brunson, co-founder of ClickFunnels and author of the bestselling book "DotCom Secrets."
What: What do you have? Introduce your product or offer briefly. Today, I'm excited to share with you my revolutionary book, "DotCom Secrets" - your ultimate guide to building a profitable online business through sales funnels.
Why: Why do they need it? Explain the benefits of the offer. "DotCom Secrets" will teach you the strategies, tactics, and principles that have helped thousands of entrepreneurs grow their online businesses exponentially. It's perfect for anyone looking to start or scale their online venture, regardless of their experience level.
How: How can they get it? Walk them through the order process so they know what to expect. To get your copy, simply head over to DotComSecrets.com, click on the "Get Your Free Copy" button, and enter your shipping information. We'll send you a physical copy of the book right to your doorstep.
The Catch: Tell them why you're offering this product for such a low price. People always think there's a catch. So instead of avoiding the topic, let them know, in clear terms, that there is no catch. You might be wondering, "Why am I offering this book for free?" The truth is, I want to help as many people as possible succeed in the digital world. All I ask is that you cover the small shipping and handling fee to get the book to you.
Urgency: Explain why they should order this product right now. Don't wait! This free book offer is only available for a limited time, and I don't want you to miss out on these game-changing strategies.
Guarantee: Reverse any risk in ordering the product. If, for any reason, you don't find "DotCom Secrets" valuable, simply let us know within 30 days, and we'll refund your shipping and handling fee - no questions asked.
Recap: Remind them what they are getting and why. Remember, you're getting my bestselling book, "DotCom Secrets," for free! All you need to do is cover the shipping and handling fee. Learn the proven strategies that have helped countless entrepreneurs succeed online, and start scaling your own business today. If you want more simple scripts that convert like crazy, check this out. | | TRIVIA ANSWER Pepsi. They put QR codes on 400 million cans and bottles in 2008. And they were one of the first to realize the potential of QR codes for marketing purposes. QR codes were originally invented way back in 1994 by a Japanese company, Denso Wave, for labeling automotive parts. Speaking of labeling, did you know Russell's book, Traffic Secrets, got the "New York Times Bestseller" label? It's got tons of tips for driving mountains of traffic to your website or funnel — with or without QR codes. You can get a free copy here. |
That's a wrap for this week's newsletter! Remember, you're just one funnel away... - The 'Marketing Secrets' Team What Did You Think Of Today's Newsletter?
✔ Hit REPLY to let us know! We'd love to hear from you. ✔ Leave a COMMENT on today's newsletter blog post. ✔ If you like the podcast episode, take a SCREENSHOT & tag me in it on social media telling me what you liked! |
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