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| | "In the early 20th century, which company pioneered the concept of 'soap operas' by sponsoring serialized dramas on the radio, primarily aimed at housewives, to promote their soap products?" Check your answer at the end of this email. |
By 'Marketing Secrets' Team May 6, 2024 Hey FunnelHackers, You'll probably notice that this email is a little different… that's because we're making a change! We're going to send you one 'official' newsletter every Monday morning that's jam-packed with value. So grab your coffee cup, take a seat, and enjoy the very first 'official' Marketing Secrets newsletter. And then hit 'reply' and let us know what you think! We've got great important 'funnel hacks' to cover… WHAT YOU'LL DISCOVER IN JUST 7 MINUTES…
✔ Newsletter From Russell → "The only reason people don't buy" ✔ What's Hot → Special 2-hour 'P.T. Barnum' training, mapping your value ladder & more... ✔ From The Podcast → Brand New Season w/ New Intro, Style and an Interview On Generating Free Instagram Traffic with Edward Collins ✔ 'Dive Deep' Blog Post → 10 Prompts For Knock-'Em-Dead Copywriting... ✔ Strategy Video → 13 Daily Habits That Made Russell A Millionaire ✔ And more! |
THE ONLY REASON PEOPLE DON'T BUY Ever tried to sell something online but not got the results you wanted? Virtually every time, there's one reason this happens… It has to do with this law of marketing. A confused mind always says "no". This is why funnels outperform websites every single time Because funnels are focussed… and websites are like digital brochures with too many options. But it's not just about having a focussed funnel. When you break down why a funnel might not be working, it often comes down to clarity & confusion. If people aren't buying… they're confused… About what your offer is… Or why it's valuable… Or if the price makes sense… Or how they'll access it… Or if it will actually help them solve their problem or get results… Or if your system is proven… See? Virtually every reason a sales page doesn't work comes down to this one law. If you look at any effective sales pages in this way, you'll realize they're literally just built to get rid of all confusion — to make it make sense. The offer. The value. The story. The result they should expect. The people it's for (and not for)... It's all to eliminate confusion, build confidence, and make their decision as simple as possible. But… How do you know if your offer is clear? Ask your friends or colleagues to read the sales page… and then ask them what questions they still have… or if there's anything they don't understand. Hand your funnel to people in your target market before you launch — and ask them to be blatantly honest with you Because a confused mind always says "no". But a confident mind usually says "yes". It's a bit of a different way to look at your funnels… but it'll change the game! Want more sales funnel tips? Grab a free copy of Russell Brunson's book, DotCom Secrets, right here. | | Read DotCom Secrets "Book reveals 28 key secrets to make two to three times as much money from the same traffic you're getting now!" |
HOW TO MAKE MILLIONS BY JUST 'BREAKING EVEN' You're an entrepreneur with big dreams. So you've probably got some big ambitious goals. But what if you could get rich just by… breaking even? That's exactly how Russell thinks about new offers he launches and it's even how he thinks about Funnel Hacking Live. He said this in an interview… "People always set these big goals. And I love big goals… but if I set too big of a goal and I don't hit, then I'm disappointed in myself. So I try to make the goal initially, like, if we can just break even then I'm pumped… I just wanna break even. Everything else is just gravy." See how powerful this can be? It takes the pressure off of being perfect or making millions of dollars in one fell swoop… …because there's a really important mindset shift you need to make… "Breaking even"... is always more than "breaking even"… You get to speak in front of thousands of people… Share your knowledge… Build a loyal following of people who love you… Get your word out… Sell your book… Share your course… Start a movement… Change the world… FOR FREE. Do you get it? Breaking even isn't just breaking even… because it's building a future that is more exciting, more meaningful, and more profitable. And those people who buy from you… who listen to you… who hear your story or read your book or consume your course or buy your services… Now they're on your email list… they follow you on social media… they love you… and you can sell to them in the future without running ads. It might sound counterintuitive… But if you become a master of just "breaking even"... you can become extremely wealthy. Because you're going to get to do all of this amazing stuff for free. Which will put you head and shoulders ahead of everyone else! And it'll become the foundation upon which you build your business. Follow Russell on Instagram for more tips like this. ✨ Want to learn how to give presentations as dramatic (and effective) as P.T. Barnum? Set some time aside to watch this 2-hour presentation. šµ Looking for more affiliate income? These are the 6 best affiliate marketing programs to join right now.
šŖ Need to map out your value ladder? Learn how to do it here. UNLEASHING FREE INSTAGRAM TRAFFIC WITH EDWARD COLLINS After months trying to craft a perfect daily publishing strategy, Edward Collins hit gold by accident! Now his current business is almost entirely fueled by free Instagram traffic. This is the perfect process to craft a 'free content'' strategy that makes your online sales & funnels take off! Listen to it now! SPONSORED BY 'THINK & GROW RICH CHALLENGE' LIVE 'Think & Grow Rich Challenge' Starts Soon^^^^
In 3 days, we'll show the 6 principles to help you go from stuck and uncertain about your life & purpose to… the life, career, and freedom you deserve! Click below to join the challenge | May 8th - 10th |
10 ChatGPT PROMPTS FOR KNOCK-'EM-DEAD COPYWRITING Remember back in the "old days" when you had to write your copy… alone. š
But seriously. ChatGPT has made it a lot easier to write amazing copy! Even if for no other reason than it gives you a way to easily brainstorm ideas and create a working draft. Which means no more blank page syndrome. For my businesses, we write a LOT of copy… like every day. So we're always looking at ways to improve how quickly and effectively we can output good copy. In fact, I just put together a list of my 10 favorite ChatGPT prompts for knock-'em-dead copywriting (with examples)! Check it out! 13 DAILY HABITS THAT MADE RUSSELL BRUNSON A MILLIONAIRE Making millions with your online business isn't just about having the right offer and marketing it in the right way — it's also about your daily habits. James Clear once said, "You don't rise to the level of your goals, you fall to the level of your habits." Russell made a video a few years ago sharing his 13 daily habits that have made him a millionaire. It's an oldie but a goodie. ...search for the video by typing "13 DAILY HABITS THAT MADE RUSSELL BRUNSON A MILLIONAIRE" into YouTube here: Here are the habits if you don't have time to watch the video… Reading: Knowledge is the best investment you can make. Commit to reading daily, whether it's industry books, biographies of successful people, or self-improvement literature. Staying Healthy: Health is wealth. Regular exercise, a balanced diet, and sufficient sleep are crucial to keeping your mind sharp and your energy levels high. Finding The Right Mentors: You can't do it alone. Find mentors who are where you want to be and learn from them. They'll help you avoid common pitfalls and speed up your journey. Giving Away Money: Be generous. It creates a cycle of abundance and opens up more opportunities for you to receive. Spending Time With Other Millionaires: You're the average of the five people you spend the most time with. Surround yourself with people who lift you up and inspire you. Goal Setting & Visualization: Keep your eye on the prize. Set clear, achievable goals and visualize yourself achieving them every day. Waking Up Early: The early bird catches the worm. Start your day before the world wakes up so you can focus without distractions. Not Having Multiple Streams of Income: It's a myth that you need multiple income streams to become a millionaire. Focus on mastering one thing at a time. Helping Other People Succeed: Help others on their journey. When you focus on adding value to others, you attract more success into your own life. Practicing Positivity: Stay optimistic. A positive mindset will help you overcome obstacles and see opportunities where others see problems. Having Dedicated Time To Think: Make time for introspection. It helps you reflect on your actions, make necessary corrections, and come up with innovative ideas. Aggressively Seeking Feedback: Don't shy away from criticism. Seek feedback to constantly improve and grow. Mastering Your Schedule: Time is your most valuable asset. Learn to manage it well. Prioritize your tasks and eliminate distractions to maximize productivity. | | Procter & Gamble. They were pivotal in creating and sponsoring serialized radio dramas during the 1930s, which were called "soap operas" because they were sponsored by soap manufacturers like Procter & Gamble. This format was incredibly effective in reaching their target audience of housewives, leading to the long-standing association of daytime dramas with the term "soap opera." Speaking of 'soap operas', here's how you can create a "soap opera sequence" that turns leads into paying customers on autopilot! You can also go deep into the strategies of crafting your Soap Opera Sequence in Russell's 2nd Edition Hardback: "DotCom Secrets", page 117 |
That's a wrap for this week's newsletter! Remember, you're just one funnel away... - The 'Marketing Secrets' Team What Did You Think Of Today's Newsletter?
✔ Hit REPLY to let us know! We'd love to hear from you. ✔ Leave a COMMENT on today's newsletter blog post. ✔ If you like the podcast episode, take a SCREENSHOT & tag me in it on social media telling me what you liked! |
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