TRIVIA QUESTIONWhat brand holds the record for the largest direct mail campaign, sending out over 100 million mailers in one day?
The answer is at the bottom of the newsletter! |
By The ClickFunnels Team December 25, 2023 Merry Christmas Funnel Hacker!
We hope you're having a great day.
You're probably very busy today, but just in case, a lot of people took us up on the amazing $1 template treasure trove offer.
If you haven't grabbed yours yet, go to this page here, and you can get your hands on them for just $1!
Then, let's tuck into this sales and marketing feast… WHAT YOU'RE ABOUT TO DISCOVER IN THE NEXT 8 MINUTES - Steve J Larsen's affiliate funnel strategy
- Patagonia's anti-Black Friday branding
- How to grow a company to $200M
- How to build a high-converting lead funnel in under an hour
- Charles F. Hannel's visualization technique for feeling confident
STEVE J LARSEN'S SECRET FUNNEL STRATEGY FOR AFFILIATE FUNNELS If you're interested in making money selling other people's products, this one is for you.
Steve J Larsen recently recorded a video detailing exactly how to multiply your earnings during your next affiliate promotion and you can access it completely free here.
In the video, Steve dives into: - The exact set-up the funnel needs to have
- How to correctly leverage affiliate funnels and build a powerful list
- How to drive traffic to your funnel without spending a single dollar on ads
On top of that, you can even add Steve's affiliate funnel to your ClickFunnels account with a single click and start using it today! If you don't yet have your own product and want to use someone else's product to build a big list and earn commissions, watch Steve's masterclass here and get that funnel while it's still available. PATAGONIA'S POWERFUL BLACK FRIDAY BRANDING EXERCISE With Black Friday just gone and the New Year sales about to kick in, most brands are lined up to discount their products to sell as much as possible.
However, we found an article this week detailing how clothing brand Patagonia does something completely different.
Given the hype around Black Friday, instead of doing everything in their power to boost sales, Patagonia use the event to bring attention to issues they care about.
For example, in 2011, they ran an ad with the headline 'Don't Buy This Jacket', making the case that people need to consume less, businesses need to make fewer things but of higher quality, and customers need to think twice before they buy.
In 2016, they donated all sales that came in on Black Friday ($10 million) to environmental causes.
In 2019, they matched customers' donations resulting in $20 million to environmental nonprofits ($10 million from customers and $10 million from the company).
This year, Patagonia launched a campaign called "Alaska Needs You." The goal of this campaign was to unite their community to help save Alaska's largest connected park landscape from the toxic impacts of open-pit mining.
Patagonia's brand beliefs are all about protecting the planet. Their commitment to these values is central to their brand identity.
Contrary to what you might expect, these campaigns continue to drive Patagonia's sales.
By openly sharing these values, they build an army of raving fans who have the same values.
You can do the same.
In a world where people are increasingly value-driven, standing for something meaningful can create a deep, loyal connection with your audience.
Think about the things you stand for. What are your values?
Whether it's sustainability, community involvement, or another cause, showing genuine commitment can elevate your brand beyond just the products or services you offer.
If you want a step-by-step masterclass on building and driving your movement, you know where to go…
If you don't have the book yet, please please please, give yourself a New Year treat and grab a copy. It will help you build that business you've been dreaming of.
And right now, you can get yourself a copy for free here! IN CASE YOU MISSED IT - HERE'S WHAT HAPPENED LAST WEEK Former VP of sales at Little Giant, Doug Wing, was the guest on the ClickFunnels Radio Podcast |
| Chris and Laura interviewed Doug Wing, the former VP of sales at Little Giant. Doug shared his fascinating story of how he helped grow the company to 200 million in annual revenue and became the third-largest ladder company. |
If you're looking to get expert insights into how to grow a successful business, tune in on Spotify or Apple Podcasts. The Ambassadors went live, doing a live speed funnel build-a-thon! |
| Have you heard of these speed sessions the ambassadors do? Basically, they all go live in the Facebook group, come up with a niche, and have to build a fully working, attractive funnel for it in under 60 minutes. |
It gets pretty crazy, but the ideas and inspiration you will get from them are amazing.
If you would like to follow them step-by-step to build your next lead funnel in under an hour, be sure to watch the replay in the Facebook group here. |
A VISUALIZATION TECHNIQUE TO START FEELING CONFIDENT If you have subscribed to the brilliant Secrets of Success, you may have seen Russell dropped a powerful exercise recently on how to feel more confident.
Check it out below and spend 2 minutes trying it and see how your goals subconsciously feel far more attainable than before.
Over to Russell…
"The first time I ever did a live sales presentation it bombed.
Like, seriously, bombed…
The motivational music failed… I read my sales pitch at 100 miles an hour… and not a single person wanted to buy what I was selling.
I hid in my hotel room for the rest of the conference and wanted to quit my dream of being a successful entrepreneur.
Do you know that feeling?
The feeling where…
You want something so badly but feel totally powerless to get there?
Then I've got something for you today.
See… I've been talking to you about Charles F. Hannel's book The Master Key System over the past couple weeks.
Today I want to do something different.
I want to give you one of the 24 exercises from inside the book.
It's kind of a weird exercise…
Here's what Charles F. Hannel says about it: "Visualize a Battleship."
Told you it was weird!
But I've been thinking about this exercise for days until it finally hit me.
Honestly, it's THE CURE for powerlessness.
Here it is…
He says you need to go backwards in time and visualize how the battleship actually came into being: - Visualize the thousands of men hammering the steel plates into place
- Visualize the ore as it comes from the mine
- Visualize the architect and engineers who planned the vessel
Eventually you get to this point:
"You will see that you are now so far back that the vessel is something intangible, it no longer exists, it is now only a thought existing in the brain of the architect."
Now…
Here's how this will help you.
The point of the exercise is to realize that a single idea was responsible for all the most amazing creations in the world.
Visualize this for example... - Visualize a successful person who has achieved something you'd like to achieve
- Visualize whatever it is they've created – a company, a fortune, a product
- Visualize how that thing came into being until you're at the point where it's just an idea in their brain
Did you get the lesson yet?
The lesson is that a single idea you have today could set in motion exactly the same success in your life.
Everything starts with a thought.
And that means…
All you need to do is have an awesome thought and keep on working on it until you hit whatever goal you're working towards!
In the words of Charles F. Hannel:
"You will see that you are now so far back that the vessel is something intangible, it no longer exists, it is now only a thought existing in the brain of the architect."
This is how you start feeling powerful today.
Stay focused on your purpose…
And keep reminding yourself that's all anyone ever did to achieve the kind of success you're desperate for.
Talk soon, Russell Brunson"
If you want more gold like this sent straight to your inbox, subscribe to the Secrets of Success newsletter here. Russell shares powerful nuggets like this all the time!
TRIVIA ANSWER America Online (AOL) holds this record, having sent out 100 million free trial discs.
And that wraps things up for another Monday newsletter!
There is only one newsletter left for 2023, so keep an eye out for it because it's going to be filled with gold!
Have a great holiday!
|
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