Senin, 18 Desember 2023

(#36) Tesla’s $0 ad spend secret, the ultimate xmas gift, and much more…

Trivia question: What was the name of the first video ever uploaded to YouTube, and when was it uploaded?
TRIVIA QUESTION
What was the name of the first video ever uploaded to YouTube, and when was it uploaded?

The answer is at the bottom of the newsletter!
By The ClickFunnels Team December 18, 2023
Hey Funnel Hacker,

We are just one week away from Christmas! 

Quick question… Have you considered giving the budding entrepreneur in your life the ultimate present?

The present they will proclaim was the key to their success (and that you bought them)...

What is this incredible gift?

The Secrets Trilogy

DotCom Secrets… Expert Secrets… Traffic Secrets… 

AND Unlock The Secrets.

This trilogy covers secrets no other books cover, secrets that are key to a business's success.

Order the trilogy here or click the video to find out exactly why this is the gift they'll remember forever.

(Fair warning, it may not arrive in time for Christmas day, but who doesn't love a surprise present after Christmas?)

Order yours now, and then let's dive into this week's nuggets…
WHAT YOU'RE ABOUT TO DISCOVER IN THE NEXT 8 MINUTES
  • Research uncovers the power of planning your funnels
  • Tesla's secret to driving huge sales with $0 ad spend
  • Exciting news in the Funnel Builder Certification
  • How to build a successful membership
  • A viral ad idea to copy
RESEARCH FINDINGS ON THE POWER OF WRITING DOWN YOUR FUNNEL PLANS
We uncovered some very cool research this week…

It turns out that writing things down is not just a way to remember tasks; it also does something very unique to the brain. 

Research indicates that engaging in planning activities stimulates the prefrontal cortex, meaning when you take the time to write down your plans or funnel ideas, you are more likely to make better decisions, solve bigger problems, and create a more impactful funnel.

It also taps into the power of visualization. A study in the 'Journal of Applied Psychology' found that visualization techniques can help you and your team clearly see the path ahead, fostering a sense of direction and purpose.

Another benefit is that it creates a feedback loop. 

By documenting your plans, you're far more effective at making adjustments in real time. 

This is backed by studies in organizational behavior, showing that entrepreneurs who regularly review and adjust their plans tend to perform better and adapt more quickly and effectively.

In the funnel world, the best tool for this is something called Geru.

Geru makes it easy to map out your funnels, get a clear picture of what steps you need, and even simulate the profitability of the funnel so you can make adjustments that ensure it's profitable without you having to spend a single dime.

Thousands of funnel hackers use it practically every day.

If you're not yet using it, take a look here or at the video below to see just how big of a difference it can make to the profitability of your business.

Simply taking the time to map out your funnel and simulate its profitability will give you all of the benefits uncovered in years of research and ensure your funnel performs as well as possible.

As a side note, you get Geru for free when you join the One Funnel Away Challenge.
TESLA'S SECRET TO HIGH SALES WITHOUT SPENDING A DOLLAR ON ADS
We came across some fascinating information about how Tesla has managed to grow so rapidly…

According to stats on ad spend per vehicle sold by certain car brands in the USA in 2022, Tesla didn't spend a single dollar on ads.

Yet, in 2022, the Tesla Model Y was the world's most popular plug-in electric vehicle, with worldwide unit sales of roughly 771,300. 

Deliveries of Tesla's Model 3 and Model Y surpassed 1.2 million, which was a year-over-year increase of 36.77% for Tesla's best-selling models.

How is this possible?

One of the key programs driving Tesla sales is the Tesla Reward Program. 

The goal of this program is to encourage people to buy from Tesla and then turn them into brand ambassadors. 

They do this by offering them not just discounts, but experiences and exclusives that money can't buy.

Here are some of the exciting rewards Tesla offers: 
  • A personal photo being launched into space
  • Early or exclusive access to groundbreaking products, like the Tesla Roadster
  • Invites to high-profile events, such as new vehicle unveilings
  • Free charging miles
  • The chance to win a free Tesla
This program drives sales through trust and shared excitement, turning customers into enthusiastic advocates. 

The buzz generated is organic, powerful, and most importantly, authentic.

So, how can you implement this?

Think about what makes your customers love your product or service.

Can you offer them unique experiences or insider perks? It's not always about discounts, it's about making your customers feel like they're part of something special. 

Whether it's exclusive access, insider knowledge, or cool trophies, find what excites your audience and build a community around it.

As we mentioned on Thursday, Russell's Traffic Secrets book is filled with ideas for doing everything from creating viral campaigns to building an army of affiliates.

If you don't have the book, you can get it for free here (or click the video below).


Either way, it's clear that a reward program could be an absolute game changer for your business.
IN CASE YOU MISSED IT - HERE'S WHAT HAPPENED LAST WEEK
Funnel Builder Certification program manager, Gregory Dakins, was the guest on the ClickFunnels Radio Podcast
Gregory discussed the exciting things happening with the funnel builder certification program, including the recent Funnel Games and big plans that are coming in the near future. 
If you're a funnel builder or are looking to become one, you should watch this episode here or tune in on Spotify or Apple Podcasts.
The Ambassadors went live, showing and discussing membership sites that are having a lot of success
Danny, Andy, Dan, and Madison shared their top tips for creating a membership your audience loves, the power of memberships in ClickFunnels 2.0, and much more.
If you're considering building a membership or want to take yours to the next level, be sure to watch the replay here.
VIRAL AD IDEA FOR YOU TO TRY
Greggs, a bakery chain in the UK, saw sales of their vegan sausage roll (a sausage wrapped in pastry and baked) go through the roof with this one special ad…

In their video ad on YouTube, Greggs parodied the iPhone commercial style for their new vegan sausage roll. 

They also promoted the video ad on Twitter, gaining over 47 thousand likes on it.
This campaign was a big hit for Greggs', increasing sales by 9.6%. 

What well-known ad campaign can you parody to help drive your campaign viral?

TRIVIA ANSWER
The first video ever uploaded to YouTube was titled "Me at the zoo" and was uploaded on April 23, 2005 by YouTube's co-founder Jawed Karim, in front of two elephants at the San Diego Zoo.

Here it is…



And with that, we wrap up another Monday newsletter.

Be sure to keep an eye out for Thursday's email because we're going to be sharing some top tips to help you make 2024 your best year yet.

Have a great week!
-ClickFunnels Team

P.S. Don't forget to order the Ultimate Christmas Present for that budding entrepreneur in your life here. They will thank you for it!
Not sure the best way to get started?  Follow these simple steps to hit the ground running.

Step #1 - Get The Funnel Books:
Step #2 - Get The Funnel Software: 
Step #3 - Online Training To Ignite Your Funnel:
Step #4 - Connect With The Community: 
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