The Most Successful Funnel On ClickFunnels, Dos Equis, and more... |
By The ClickFunnels Team August 17, 2023 Hey, Welcome to newsletter #1. The first of many. This newsletter is designed to give you easy-to-digest bites of ClickFunnels gold. The type of gold that will lead you to your first (or next) 2CC award. So, let's get moving… WHAT YOU'RE ABOUT TO DISCOVER... - Would you spend $50 to get 20,000+ leads
- The dopamine method of marketing
- A funnel worthy of hacking
- The highest earning ClickFunnels funnel of all time
- Does your business need an app?
THE HIGHEST EARNING FUNNEL ON CLICKFUNNELS It's said that on his first day as President, Obama asked for the truth about aliens. On my first day as ClickFunnels Newsletter writer, I asked for the truth about the highest-earning funnel. ClickFunnels has over 308,000 active funnels. Whoever is #1 knows exactly what they're doing. How much do you think this one funnel has earned? Have a guess, then read on to see the answer…
As of last week, the #1 earning funnel had grossed just over $57,000,000.
Now, there are some very big names using ClickFunnels, yet I'd never heard of this person.
After doing a little research, I discovered their business is primarily real estate info products and investment opportunities. Here are some other interesting bits I found out: - The cheapest product is a book, and the most expensive is a $75,000 investment opportunity.
- According to Similarweb, their main site receives around 100,000 visitors per month.
- They have just over 1m followers on TikTok, just under 500k on Instagram, and just under 1m subscribers on YouTube.
- They release content daily, and they have done so for some time. It's the type of content you would see on top social pages. It's short, well edited, has clear subtitles, and contains content that will definitely pique the interest of someone in their market.
The funnel itself is not your traditional funnel. There is a membership area, but there isn't a traditional opt-in > offer > upsell, etc.
The funnel is primarily used to take payments from over the phone sales. This is likely why it has done so well.
While it's the highest-grossing funnel, the 2nd highest is only $2M behind. And interestingly, while the business with the #1 funnel has done just shy of $69,000,000 in sales from all funnels, the business with the 2nd placed funnel has done more than double that!
So, what can you take from this?
There is nothing this business has done that you can't do.
They are flooding the top of their funnel/bottom of their value ladder with free content. They likely lead many of these people first to a book (high perceived value), then a course, a high-ticket course, a small investment opportunity, and finally, a big investment opportunity.
If you modeled this value ladder in your business and committed to one whole year filling it, I expect by the end of that year, your results will shock you. DOPAMINE: THE MISSING INGREDIENT IN YOUR MARKETING The content created by the business with the #1 funnel does one thing very well; it motivates potential customers to take action. In humans, where there's action, there's dopamine…
In 2006, Dos Equis launched the 'Most Interesting Man in the World' campaign, spotlighting a charismatic, silver-haired adventurer engaging in fanciful exploits. This campaign led to Dos Equis experiencing a 116% growth in the American market, thus transforming it into "the most rapidly expanding beer brand in the country." What was the secret? According to researchers at UC Berkley's Haas School of Business, "information acts on the brain's dopamine-producing reward system in the same way as money or food." Dopamine is a neurotransmitter that plays a central role in goal-directed behaviour. Whether you're eating your favourite food, purchasing a product that makes you happy, or engaging in a worthy pursuit, dopamine drives your behaviour forward. It motivates you to take action. Dos Equis leveraged their marketing content to tap into their customer's reward pathways. They showcased stories of a charismatic adventurer (the attractive character), something a large number of people want to be seen as. So, every time their target audience saw the ads, it triggered a dopamine response, grabbed their attention, and naturally, Dos Equis became more and more appealing. So, how can you construct a reward-based campaign using ads or content? One strategic approach is to construct a consistent narrative that unfolds like a film across multiple posts. By ensuring each segment offers a reward and a minor cliffhanger, you can make your audience look forward to the revelations in the next post, thereby earning your brand one of the most precious commodities in a competitive business landscape—your audience's attention.
 ClickFunnels has some of the best funnels in the world, so each week, I'll be hunting for the top-performing funnels to send your way.
Take a look at their design, their layout, their copy, and get inspiration for your own funnels.
This week, I have a special one for you…
As you probably know, Russell launched the funnel builder certification program last year. Since it launched, hundreds of funnel hackers have joined the program and been given the best funnel building training in the world.
A couple of weeks ago, there was a big funnel design competition between all of the program members, and the ClickFunnels Facebook community got to be the judges.
The winner of the competition was Malia Burcham, who stormed the competition with 28.6% of the votes.
SIDE NOTE: If you'd prefer to hire someone to build a funnel for you and think Malia fits the bill, you need to come to our free online event tomorrow (Fri 18th) called 'Meet Expert Funnel Builders'.
It's the only online event of its kind…
It's like speed dating, but instead of talking to random strangers, you get to chat one-on-one with the certified expert funnel builders Russell and the ClickFunnels team have trained! You can: - Get their advice on improving your funnel
- Have them strategize the best funnel for your business
- Or even hire them to build something incredible for you
The event is completely free, it starts at 11am Mountain time US and last 35 minutes (and Malia is going to be there!)
Don't wait! Because you talk one-on-one with experts, seats are strictly limited. 💰 Stockton Walbeck made $213,180 with a $27 Offer in 40 Days. See how he did it here.
📺 Tianna Trinidad was featured on ABC NEWS… She had 300 visitors but 0 sales. Can you help? See what others have suggested here.
📈 Jonathan Montoya wants to know the biggest change he needs to make to go from $2-3M to $10M. Check out the community suggestions here.
📚 Darla Mae asked about the most popular self-development books of all time. Check out the responses here.
👀 Did you see Dr. Squatch's latest post advertising a new product? Social media is loving it. See what the fuss is about here. One person who knows all about successful funnels is Daniel Harvey. After picking up his 2CC C award, he was gracious enough to share his top 3 lessons learned from helping 8,239 Coaches and Entrepreneurs launch mobile apps. Here's what he said:
"1. Mobile apps get approx 300% more engagement than online course or membership sites. As a coach, we live for that feeling of having a positive impact on our clients. People just use apps more than websites because they're more convenient. So if you want to have an impact, use an app.
2️. Don't custom build: It's a thing of the past. 20 years ago you would pay a web developer $30k+ to create your website. Today you pull something together on Click Funnels in a few mins for $97/mo. It's finally the same with mobile apps. You've got simple platforms like Mighty Networks, Uscreen and Passion. io
3️. It's the best lead magnet you can imagine. Opt in rates on apps at 70%+ because everyone knows they need to enter their email address to use apps. You can build a HUGE list by promoting free content, community or challenges on your app.
Bottom line: there's a reason Tony Robbins, Chris Hemsworth and Kayla Itsines all launched apps. They help you grow, convert and impact your audience.
PS. This was the moment I unboxed our 2 Comma Club C award. It felt good. Working on filling it up now."  That's it for today. These newsletters will be coming to you every Monday and Thursday, filled with info to help you take your business to the next level.
A quick question ahead of Monday's newsletter:
Who do you think had the highest grossing funnel between the following:
1. Grant Cardone 2. Kylie Jenner 3. Tony Robbins 4. Tai Lopez 5. Mastermind.com I'll give you the answer in Monday's email!
Have a great weekend, |
Not sure the best way to get started? Follow these simple steps to hit the ground running.
Step #1 - Get The Funnel Books: Step #2 - Get The Funnel Software: Step #3 - Online Training To Ignite Your Funnel: Step #4 - Connect With The Community: |
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