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| | TRIVIA QUESTION "Google or Facebook? Which platform do you think made the most money in 2023 in advertising revenue?" Check your answer at the end of this email. |
By 'Marketing Secrets' Team June 17, 2024 Hey FunnelHackers, Can you guess where I was last week? This year, I put together this brand-new experience that's unlike anything I've ever done before. I think the event brought in the coolest crowd I've ever had. Go check out what the event was all about here. But then come back here because there's a lot I want to share with you today! WHAT YOU'LL DISCOVER IN JUST 7 MINUTES…
✔ Newsletter From Russell → When people pay, they pay attention ✔ What's Hot → The 3 personalities you need in your business, how to create a sales message, selling to a Facebook Group. ✔ Insta-Bombs → What moments in your life have inspired you? ✔ From The Podcast → The Challenge of Entrepreneurship with Tom Bilyeu and The Instagram Storytelling Strategy with Heather Parady ✔ 'Dive Deep' Blog Post → How I earned a 2 Comma Club Award in just 30 days ✔ Quick Strategy → How to skyrocket your coaching sales ✔ And more! |
WHEN PEOPLE YA, THEY PAY ATTENTION Those of you who know me, know that I was into wrestling before I got into business. But wrestling actually taught me some of my greatest business lessons. This story is probably the best of all. So one day my coach Mike Schultz knocks on my door and says, "Hey Brunson, go get your wallet." So I run and get my wallet… Coach grabs it, takes all my money out and sticks it in his pocket. What the heck? But then he handed me a VHS tape called "Total Violence" by Mark Schultz. And I'm like, "Coach, what is this?" He says:
"It's a VHS tape I need you to watch. If I just gave you this video you would never watch it…" "But now that you've invested everything you own in this movie I know you're gonna watch it, you're gonna learn from it, and you're gonna become better because of it." And that's what happened. I watched it over and over. Now and then I see entrepreneurs giving away their stuff for free. But even though they think they're giving amazing value… sometimes it's not the best way to actually help someone. When people pay, they pay attention. Go ahead and watch the clip here to get this message in your mind. - Russell Brunson WHAT MOMENTS IN YOUR LIFE HAVE INSPIRED YOU? Another wrestling life story for ya… So last week I was on a podcast with Andy Elliott and got talking about my first ever win. I remember getting to the end of the match and I wasn't sure how I'd done. And then the ref held up my hand… And it was the most amazing feeling ever to me. It wasn't that there was a lot of people there. I think there was like three – and one of them was my dad. But I remember thinking 'this is it'. That feeling of winning was the moment that changed everything for me. I became obsessed with chasing that feeling, no matter what. When the grind gets difficult…I think back to that moment. So what about you? What moments in your life inspired you to chase after your dreams? Let me know in the comments! 💼 Building a company?
Check out the 3 personality types you need to succeed. 💰Need more clients?
Create a compelling sales message with Russell's book, Expert Secrets, here for free. 📈Want more business from your Facebook Group?
Check how Christina Rowe does it.
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THE ART OF INSTAGRAM REELS STORYTELLING WITH HEATHER PARADY In this episode, I sit down with the incredibly talented Heather Parady, a master Instagram storyteller who has captivated me with her unique approach to creating engaging content with Instagram Reels. Heather shares her creative process, revealing how she weaves together compelling narratives in short formats. Heather's dedication to mastering the art of storytelling is truly inspiring, and she shares valuable insights on how to make content more relatable and engaging. Whether you're a marketer, content creator, or simply someone looking to improve your storytelling skills, this episode is packed with practical advice and inspiration. Check It Out Here THE CALLING OF ENTREPRENEURSHIP: SERVING OTHERS AND ACHIEVING SUCCESS WITH TOM BILYEU A few years ago, I had the opportunity to visit Tom Bilyeu on his podcast "Impact Theory." While it's a few years old, Tom and I delved into a lot of topics essential for those who feel called to entrepreneurship today. From utilizing economic downturns to disruption marketing and influencer strategies. Plus hear a particular 'emotional resilience technique' I use to stay motivated during tough times. Let's live into our calling and find both meaning and impact as we build lasting success. Listen Now
HOW I EARNED A 2 COMMA CLUB AWARD IN 30 DAYS WITH A 'MIFGE' Back in 2022 Russell built the best sales funnel he's ever had. It earned more 1.5 2 Comma Club Awards in 30 days. And in case you don't know, a 2 Comma Club award is given when a funnel makes more than (count the commas) 1,000,000... And the best part is…the front-end offer was free! The offer is the 'MIFGE' (or the Most Incredible Free Gift Ever) and it's one of the best ways to bring people into a continuity program. In other words…if you have a monthly subscription, an offer that's paid monthly or even a retainer…then the MIFGE will transform your business. Here's a 4-step guide to creating your own MIFGE. [READ MORE] HOW TO SKYROCKET YOUR COACHING SALES Are you trying to grow your business or coaching career? It can be really overwhelming at first. You have an amazing idea…but turning that idea to sales is something else. Last week Russell sat down with Richmond Dihn who has an incredible approach to skyrocketing sales for coaches. It's called the Tiny Challenge Model. Here's how it works:
1. Launch a One-on-one Challenge A lot of coaches start out with running group coaching offers. But group coaching can be hard. Instead, Richmond teaches coaches to launch one-on-one challenges for just 5 days. Instead of trying to pitch the perfect offer to a group of say 20 people…you learn to pitch your offer to just one person, 20 times over.
2. Get Them to Commit Because many coaches struggle to make sales, they end up doing free consultations or a series of pro bono calls. Tiny Challenges are different. Because it's a challenge, you can charge for it. It can be a small amount when you're starting out but it means you get a 100% show-up rate and can get great results for each person.
3. Pitch Them on Day 5 When you get to the end of the five days, you make a pitch. What's great about Tiny Challenges is you get honest feedback on your offer. Instead of getting no response from a group of 20 people…you get direct feedback from one person, 20 times over. Richmond says his students always sell at least one of their first ten Tiny Challenge participants. But even if you don't sell, you get data to learn how to improve your offer.
4. Increase Your Prices Tiny Challenges is they don't take a huge amount of time. Richmond suggests getting your first leads organically, through your network. But at soon as you've done 10 you just keep doing the same Tiny Challenges but start increasing your prices. Richmond says some of his students have made over $100,000 just from Tiny Challenges. It's a very smart way of making sales as a coach or business owner… If you're Funnel Hacking Live international…then Richmond will be one of the presenters. But you can also check out the full interview with Russell and Richmond on YouTube – just search for "russell brunson richmond dinh".
| | TRIVIA ANSWER Google made $238 billion from advertising revenue in 2023, while Facebook generated $132 billion. This advertisers and marketers globally spend almost twice as much on Google Ads as Facebook Ads. |
That's a wrap for this week's newsletter! Remember, you're just one funnel away... - The 'Marketing Secrets' Team What Did You Think Of Today's Newsletter?
✔ Hit REPLY to let us know! We'd love to hear from you. ✔ Leave a COMMENT on today's newsletter blog post. ✔ If you like the recent podcast episodes, take a SCREENSHOT & tag me in it on social media telling me what you liked! |
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